Huawei has launched its latest flagship Pura 70 smartphone series globally, bringing advanced camera technology and premium features to international markets - albeit at steep price points.
Key Features
- Three models available globally: Pura 70, Pura 70 Pro, and Pura 70 Ultra
- Powered by Huawei's latest Kirin 9010 chipset (7nm process)
- LTPO OLED displays with 120Hz refresh rate and 2,500 nits peak brightness
- IP68 water and dust resistance
- EMUI 14.2 based on Android (not HarmonyOS)
Camera Capabilities
The standout feature is the camera system, especially on the Ultra model:
- Pura 70 Ultra: 1-inch 50MP main sensor with retractable lens, 50MP 3.5x telephoto, 40MP ultrawide
- Pura 70 Pro: 50MP main, 48MP 3.5x telephoto, 12.5MP ultrawide
- Pura 70: 50MP main, 12MP 5x periscope telephoto, 13MP ultrawide
Pricing and Availability
European pricing is set at:
- Pura 70: €999
- Pura 70 Pro: €1,199
- Pura 70 Ultra: €1,499
Pre-orders are available now in select European countries, with sales starting May 22nd.
Analysis
While Huawei has made impressive strides with its camera technology and hardware, the lack of Google services remains a potential dealbreaker for many. The high pricing also puts these devices in direct competition with established flagships from Apple and Samsung.
Early poll results suggest strong interest in the Ultra model, but concerns remain about display resolution and chipset performance compared to Qualcomm and MediaTek offerings. The standard Pura 70 appears to be generating more interest than the Pro model, possibly due to its more attractive price point.
Huawei seems to have regained some consumer trust compared to previous launches, but it remains to be seen if they can hit their ambitious 10 million unit sales target in a competitive global market.