iPhone 15 Pro's Apple Intelligence: Revolutionary or Restrictive?

BigGo Editorial Team
iPhone 15 Pro's Apple Intelligence: Revolutionary or Restrictive?

iPhone 15 Pro's Apple Intelligence: Revolutionary or Restrictive?

Apple recently announced its foray into AI with Apple Intelligence, set to debut on select devices with iOS 18 this fall. However, this suite of AI features comes with a catch - it's exclusive to iPhone 15 Pro models and newer, as well as iPads and MacBooks with M1 chips or later. This restriction raises questions about the necessity and value of upgrading solely for these features.

The Promise of Apple Intelligence

Apple Intelligence aims to enhance user experience with several key features:

  • AI-powered writing assistance in apps like Mail and Messages
  • Image editing capabilities, including object removal
  • An upgraded Siri with improved responsiveness and functionality

While these features sound promising, they may not justify the hefty price tag of a new Pro model iPhone for many users.

The Upgrade Dilemma

For owners of recent iPhone models like the 13 or 14 series, or even the base iPhone 15, the decision to upgrade isn't straightforward. Here's why:

  1. Performance: Older models still perform adequately for most users' needs.
  2. Privacy concerns: 52% of consumers have doubts about AI's ability to protect private information.
  3. Existing alternatives: Many AI features, like object removal in photos, are already available through third-party apps or services.

The Hardware Factor

The exclusivity of Apple Intelligence to Pro models is reportedly due to hardware requirements:

  • iPhone 15 Pro models have 8GB of DRAM, compared to 6GB in base models
  • The AI features allegedly require about 2GB of DRAM to function

This hardware limitation raises questions about Apple's decision not to include more RAM in base models, especially as Android flagships move towards 12GB as standard.

Privacy and Processing

Apple emphasizes privacy in its AI implementation:

  • Most features work on-device, keeping data local
  • Complex tasks use Apple's Private Cloud Compute or OpenAI's ChatGPT
  • Users can opt out of using ChatGPT for privacy reasons

The Verdict

While Apple Intelligence shows promise, its current iteration may not be compelling enough for most users to upgrade immediately. The exclusivity to Pro models feels restrictive, potentially alienating owners of recent non-Pro iPhones.

As Apple reveals more details about its AI features, likely with the iPhone 16 series unveiling, we hope to see expanded compatibility or cloud-based options for older devices. This would allow more users to experience Apple Intelligence without the need for an immediate hardware upgrade.

For now, the decision to upgrade should be based on overall device performance and individual needs rather than the allure of AI features alone.

Apple iPhone 15 Pro
Apple iPhone 15 Pro
The Apple iPhone 15 Pro boasts a 6.1" LTPO Super Retina XDR OLED display with 120Hz refresh rate and 2000 nits peak brightness. Powered by the A17 Pro chip, it features 8GB RAM and up to 1TB storage. The device sports a triple rear camera setup (48MP wide, 12MP telephoto, 12MP ultrawide) and a 12MP selfie camera. It supports 5G, Wi-Fi 6e, and offers IP68 water resistance. Built with a titanium frame, it runs on iOS 17 and includes Face ID for security.
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