Tecno has partnered with German luxury brand Loewe to launch a unique eco-friendly version of its Camon 30 smartphone series. The standout feature of this new LOEWE Design Edition is its innovative back panel coating partially made from recycled coffee grounds.
Key highlights of the Tecno Camon 30 LOEWE Design Edition:
- Back panel uses approximately 0.8g of discarded coffee grounds per device
- Over 25% bio-based materials used, certified by the USDA
- Eco-friendly manufacturing process using solar power and no organic solvents
- Vibrant green color scheme inspired by natural leaf cycles
- Retains core specs of original Camon 30 series launched in April
While the exterior design is new, the internals remain unchanged from the standard Camon 30 lineup:
- 6.7-inch display across all models
- MediaTek Dimensity 8200 Ultimate chip in Pro and Premier variants
- Dimensity 7020 in 5G model, Helio G99 in 4G version
- 50MP Sony IMX890 main camera
- AI-powered photography features like AI Erase and Universal Tone
Tecno claims this is the industry's first smartphone to incorporate recycled coffee grounds in its design. The company positions it as a blend of sustainability, style and cutting-edge technology.
The eco-friendly manufacturing approach and use of bio-based materials align with growing consumer interest in more sustainable electronics. However, it's worth noting that only the back panel coating utilizes the recycled coffee grounds, not the entire rear cover as initially reported by some outlets.
Pricing and availability details for the LOEWE Design Edition have not yet been announced. As with other Tecno devices, costs are likely to vary by region.
This launch demonstrates Tecno's efforts to differentiate itself in the competitive smartphone market through innovative design and partnerships. It will be interesting to see if the eco-friendly approach resonates with consumers and whether other manufacturers follow suit with similar sustainability initiatives.