Tesla Cybertruck Sales Surge, Closing Gap with Ford F-150 Lightning
Tesla's futuristic Cybertruck is gaining momentum in the electric pickup market, despite its high price tag and recent production challenges. According to data from S&P Global Mobility, Cybertruck registrations jumped to 1,158 units in March, more than doubling the sales of its closest competitor, the Rivian R1T.
Key Points:
- Cybertruck registrations increased from just 28 in December to 1,158 in March
- The vehicle outperformed the Rivian R1T by more than 2 to 1 in March
- Tesla reported producing over 1,000 Cybertrucks in a single week in April
While the Cybertruck's sales are impressive, it still trails behind the category leader, the Ford F-150 Lightning, which registered 2,893 units in March. However, the gap is narrowing rapidly, showcasing the Cybertruck's growing appeal.
Pricing and Availability
The Cybertruck's success comes despite its premium pricing:
- Rear-wheel drive model: $60,990 (not currently available)
- All-wheel drive model: $79,990
- Cyberbeast model: $99,990
Tesla is currently only delivering the higher-priced trims, which may impact overall sales volume but demonstrates strong demand for the premium versions.
Market Competition
The electric pickup market is heating up, with key players making strategic moves:
- Rivian is shifting focus from its R1T pickup to the R1S SUV
- Ford is offering aggressive financing deals on the F-150 Lightning
- GM is providing attractive lease options for the Hummer EV
As Tesla ramps up Cybertruck production and expands its trim offerings, the electric pickup market is likely to see increased competition and innovation, benefiting consumers with more choices in the growing EV sector.