Amazon Prime Day 2024: Two-Day Deals Extravaganza Set for July 16-17
Amazon has officially announced the dates for its highly anticipated Prime Day 2024 event. The annual shopping extravaganza will take place on July 16 and 17, offering Prime members exclusive access to millions of deals across more than 35 product categories.
Global Reach and Timing
This year marks the 10th edition of Prime Day, which will be available in 23 countries, including the United States, United Kingdom, Canada, and various European and Asian markets. The event kicks off at 12:01 am PDT on July 16 and runs for a full 48 hours.
What to Expect
- Diverse Deals: Shoppers can anticipate discounts on a wide range of products, with electronics expected to be a major focus.
- Rapid Deal Drops: New offers will be released every five minutes during select periods throughout the event.
- Invite-Only Deals: Prime members can request invitations to access limited-quantity deals, including up to 40% off on Sony wireless headphones.
Prime Membership Required
To take advantage of Prime Day deals, customers must be Amazon Prime subscribers. New users can sign up for a free trial to participate in the event.
Competitive Landscape
Amazon's Prime Day has sparked a trend of Black Friday in July sales among competitors:
- Walmart+ members can access deals from July 8 to July 11
- Best Buy is holding its annual July 4th sale ahead of Prime Day
Early Prime Day Offers
Even before the main event, Amazon is offering early deals on its services:
- Three months of Audible Premium Plus for free (a $44.95 value)
- Three months of Amazon Music Unlimited at no cost (a $49.95 value)
Prime Savings
According to Jamil Ghani, Amazon's vice president of Prime, the company's customers saved nearly $24 billion from deals and coupons over the past year, with Prime members enjoying the majority of these savings.
As the e-commerce giant prepares for its biggest shopping event of the year, consumers can look forward to potentially significant discounts, especially given the current economic climate and lower sales trends.