Samsung TV Plus Expands with Major Sports and Music Partnerships

BigGo Editorial Team
Samsung TV Plus Expands with Major Sports and Music Partnerships

Samsung is significantly expanding its free streaming service, Samsung TV Plus, with a slew of new partnerships in sports and music. The announcement, made at NewFronts 2024, promises to bring more diverse content to the platform's growing user base.

Sports Content Expansion

Samsung TV Plus is set to become a haven for sports enthusiasts with new partnerships including:

  • MLB: Weekly game replays, minor league coverage, and recaps
  • PGA Tour: Behind-the-scenes content, documentaries, and tournament highlights
  • AHL: Live games featuring the Ontario Reign (Los Angeles Kings affiliate)
  • Formula 1: The first-ever F1 FAST channel, including F1, F2, F3, and F1 Academy races
  • One Championship TV: Live sports content

Music Partnership

An exclusive deal with Warner Music will bring new music-focused content to the platform:

  • The Drop: A video-on-demand playlist experience tied to new album releases
  • Artist Odyssey: A chronological journey through Warner Artists' catalogs

Growing Reach and Engagement

Samsung TV Plus has seen impressive growth:

  • Available on over 630 million devices globally
  • Present in 24 countries
  • 60% year-over-year increase in viewing time
  • Over 2,600 channels available worldwide

This expansion solidifies Samsung TV Plus as a major player in the free, ad-supported TV (FAST) space. As consumers look for ways to cut costs without sacrificing entertainment options, services like Samsung TV Plus are becoming increasingly attractive alternatives to traditional cable and satellite subscriptions.

The addition of live sports content, particularly from major leagues like MLB and Formula 1, could be a game-changer for the platform. While full live game coverage for major sports is still limited, the inclusion of replays, highlights, and auxiliary content provides significant value for sports fans.

As the streaming landscape continues to evolve, Samsung's strategy of offering a wide range of free content across multiple genres positions TV Plus as a compelling option for cord-cutters and budget-conscious viewers alike.