Samsung's Bixby Set for AI-Powered Transformation in 2024
Samsung is gearing up to breathe new life into its voice assistant, Bixby, with a significant artificial intelligence upgrade slated for release later this year. This move puts Samsung squarely in competition with recent AI advancements from tech giants Google and Apple.
Key Points:
- Samsung will launch an AI-enhanced version of Bixby in 2024
- The upgrade will utilize Samsung's own large language model (LLM)
- This development is part of a broader AI push across Samsung's product lineup
A New Era for Bixby
TM Roh, head of Samsung's mobile division, confirmed to CNBC that the company plans to advance Bixby with application of Gen AI technology this year. This upgrade aims to significantly boost Bixby's capabilities, potentially closing the gap with more popular voice assistants like Google Assistant and Apple's Siri.
Leveraging Proprietary AI
The revamped Bixby will be powered by Samsung's own large language model, showcasing the company's commitment to developing in-house AI technologies. This approach could allow for deeper integration with Samsung's ecosystem and potentially offer unique features tailored to Samsung devices.
AI Across the Samsung Ecosystem
The Bixby upgrade is part of a larger strategy to incorporate AI features throughout Samsung's product line. Recent launches, including the Z Fold 6 and Z Flip 6 folding phones, have heavily emphasized AI capabilities.
User Choice Remains
Despite the upcoming changes, Samsung will continue to offer multiple voice assistant options on its devices. This decision allows users to choose between the upgraded Bixby and alternatives like Google's Gemini (formerly Google Assistant).
Looking Ahead
While specific details about Bixby's new capabilities remain under wraps, the upgrade could potentially launch alongside the One UI 7 update expected later this year. As the AI assistant landscape evolves rapidly, Samsung's move signals its determination to remain competitive in this crucial technology sector.
The success of this AI-powered Bixby will depend on its ability to offer compelling features and seamless integration that can rival or surpass its competitors. Tech enthusiasts and Samsung users alike will be eagerly watching to see how this next-generation Bixby performs in real-world use.