Dyson Disrupts Audio Market with Premium OnTrac Headphones
Dyson, the British engineering company known for innovative home appliances, is making a bold move into the crowded wireless headphone market with its new OnTrac model. Priced at $499.99, these premium headphones aim to compete with established audio brands through cutting-edge technology and Dyson's signature design flair.
Advanced Noise Cancellation and Audio Quality
The OnTrac headphones boast impressive specs:
- Active noise cancellation (ANC) that reduces unwanted noise by up to 40dB
- Eight microphones sampling sound 384,000 times per second
- 40mm neodymium drivers with a wide 6Hz - 21kHz frequency response
- Support for SBC, AAC, and LDAC audio codecs
Dyson claims the OnTrac delivers best-in-class ANC and exceptional sound quality, with deep sub-bass that users can feel. The drivers are angled 13 degrees towards the ear for optimized audio delivery.
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| The Dyson OnTrac headphones boast cutting-edge technology, including active noise cancellation and high-quality audio drivers, delivering an exceptional listening experience. |
Customizable Design and Comfort
True to Dyson's reputation for unique aesthetics, the OnTrac offers extensive customization:
- Over 2,000 color combinations possible
- Interchangeable outer caps and ear cushions
- Four base colorways: CNC Aluminium, Copper, Nickel, and Ceramic Cinnabar
- Custom caps and cushions available for $49.99 per set
Comfort features include multi-pivot gimbal arms, soft microfiber ear cushions, and weight distribution optimized by placing batteries in the headband.
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| The Dyson OnTrac headphones offer a truly unique and customizable design, with over 2,000 color combinations and interchangeable outer caps and ear cushions. |
Long Battery Life and Smart Features
The OnTrac impresses with its power management:
- Up to 55 hours of listening time with ANC on
- Dual 2,540mAh lithium-ion batteries
- Quick charging via USB-C
Additional features include real-time sound tracking through the MyDyson app, capacitive touch controls, and Bluetooth 5.0 connectivity.
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| With up to 55 hours of battery life and advanced features like real-time sound tracking, the Dyson OnTrac headphones offer a premium and intelligent listening experience. |
Market Impact and Availability
While Dyson brings impressive engineering credentials to the table, entering the competitive headphone market dominated by audio specialists is a significant challenge. The $499.99 price point puts the OnTrac squarely in the premium segment, competing with established models from Sony, Bose, and Apple.
The Dyson OnTrac is available now through Dyson.com in select markets. While not yet available globally, interested customers in some regions can register their interest through local Dyson websites.
As Dyson's second foray into personal audio (following the unconventional Dyson Zone), the OnTrac represents a more mainstream offering. It will be interesting to see if Dyson's reputation for innovation in other sectors translates to success in the audio world.