Apple Maps Finally Arrives on the Web, with Some Limitations
Apple has taken a significant step in expanding its mapping service by launching a beta web version of Apple Maps. This move comes nearly two decades after Google introduced its web-based maps platform, marking a notable catch-up effort by Apple in the digital cartography space.
Key Features and Availability
The new web version of Apple Maps offers several features familiar to iOS users:
- Search functionality
- Navigation capabilities
- Curated guides
However, the beta release comes with some limitations:
- Currently only available in English
- Accessible via Chrome and Edge browsers on Windows PCs, iPads, and Macs
- Safari support limited to Apple devices (iPads and Macs)
- Not yet compatible with iPhones or Android devices
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| Apple Maps interface showcasing search and navigation features in the web version |
User Experience and Performance
Early reports suggest that the web version of Apple Maps may need some optimization:
- Users have noted some choppiness when zooming and panning
- The overall fluidity of the interface lags behind the iOS app version
Apple acknowledges these issues, stating that performance improvements are expected as more servers are added to support the service.
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| Apple Maps navigation features displayed on desktop for user experience analysis |
Future Plans and Implications
Apple's expansion of Maps to the web platform signals a strategic move to:
- Increase the service's user base beyond Apple device owners
- Compete more directly with Google Maps in the broader online mapping market
The company has hinted at future updates, including:
- Support for additional browsers and platforms
- Expansion to more languages
- Potential integration of user accounts for syncing bookmarks and preferences
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| Detailed Apple Maps view of Paris, showcasing potential future features like guided information |
Business Model Considerations
Interestingly, Apple seems to be following Google's lead in exploring new revenue streams for its mapping service:
- Plans to highlight businesses with bolder fonts and imagery in iOS 18
- Potential for sponsored or advertised locations within the app
This approach mirrors recent controversies surrounding Google Maps' promoted pins and pop-up detours to sponsored places.
Conclusion
While Apple Maps' web debut is a significant milestone, it's clear that the service still has ground to cover to match the ubiquity and performance of Google Maps. As Apple continues to refine and expand this offering, users can expect improvements in functionality and accessibility across various platforms.
For now, those interested in trying out the beta can visit beta.maps.apple.com using a supported browser and device.
Update: Thursday July 25 08:43
The beta version of Apple Maps for web browsers is currently accessible on Safari, Google Chrome, and Microsoft Edge for Mac and Windows. While core mapping features are available, users cannot yet log in with their Apple ID to access saved locations or custom Guides. Apple plans to enhance the web version in the coming months by adding the "Look Around" feature (Apple's equivalent to Street View), expanding access to more regions and platforms, and introducing support for additional languages beyond English. This web expansion is seen as a strategic move to compete more directly with Google Maps and reach a broader audience beyond Apple's device ecosystem.