Apple's iPad lineup saw a significant boost in the second quarter of 2024, with shipments increasing by 18.2% year-over-year, according to recent market data. This growth comes on the heels of new product launches, including the M2 iPad Air and M4 iPad Pro models.
Key highlights:
- Apple shipped 12.3 million iPad units in Q2 2024
- The company captured a 35.8% market share in the global tablet market
- Overall tablet market grew by 22.1% year-over-year, reaching 34.4 million units
The introduction of the new iPad Air and iPad Pro models has reinvigorated Apple's tablet segment, which had been experiencing gradual declines in recent quarters. The company's Q3 2024 earnings report revealed a 24% increase in iPad revenue compared to the same period last year.
However, Apple's success story has a notable exception: China. Despite the impressive specifications of the new iPad models, the tech giant continues to struggle in the Chinese market. Local competitors like Huawei and Xiaomi have maintained their dominance, with Xiaomi recording a staggering 94.7% year-over-year growth in Q2 2024.
Huawei, shipping an estimated 2.3 million units, saw a 40.3% year-over-year increase. The company's recent launch of the MatePad 11.5S and successful June promotions have contributed to its strong performance in China.
While Apple's new M2 iPad Air and M4 iPad Pro offer superior performance, it appears that Chinese consumers are showing a preference for local brands. This trend highlights the challenges global tech companies face in penetrating the competitive Chinese market.
As the tablet market continues to evolve, it will be interesting to see how Apple adapts its strategy to address regional preferences and competition. The company's ability to innovate and cater to diverse market needs will likely play a crucial role in maintaining its global leadership in the tablet segment.
 |
|---|
| Apple's latest iPad models, including the M2 iPad Air and M4 iPad Pro, contributed to a substantial increase in shipments in Q2 2024 |