Sonos Mulls Bringing Back Old App as 2024 Redesign Woes Continue
Sonos, the multi-room audio pioneer, is reportedly considering a drastic move to address ongoing issues with its 2024 app redesign: bringing back the old app. This potential decision comes amidst a tumultuous year for the company, marked by product delays and significant financial impacts.
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| A user's engagement with a music streaming app reflects the importance of software in the functionality of Sonos products amidst their app redesign troubles |
The App Debacle
The launch of Sonos' new app in 2024 has been nothing short of disastrous. Users have reported numerous bugs, missing features, and performance issues, leading to widespread dissatisfaction. The app currently holds a dismal 1.2-star rating on Google Play after over 200,000 reviews.
Key issues include:
- Removal of essential features like sleep timers and alarms
- Slow performance and connectivity problems
- Lack of playlist editing capabilities
Financial and Operational Impact
The app's problems have had far-reaching consequences for Sonos:
- Delayed product launches, including the rumored Sonos Arc 2 soundbar
- An estimated $20-30 million in additional costs to fix the app
- Layoffs of approximately 100 employees (6% of the workforce)
CEO Patrick Spence has publicly apologized for the app's shortcomings and stated that fixing it has become the company's top priority.
Considering the Nuclear Option
While Sonos remains committed to improving the new app through fortnightly updates, the possibility of reviving the old app is now on the table. This move could:
- Provide a stopgap solution for frustrated users
- Give Sonos more time to refine the new app without further damaging customer relationships
- Help rebuild trust with the Sonos community
However, implementing this solution may not be straightforward and could introduce additional technical challenges.
Looking Ahead
As Sonos navigates this crisis, the company faces a critical juncture. The success of its recovery efforts will likely determine its ability to regain consumer confidence and maintain its position in the competitive smart speaker market.
For now, Sonos users and industry observers alike will be watching closely to see if the old app makes a comeback and how the company addresses its ongoing software challenges.