The action camera market is buzzing with anticipation as leaked information about GoPro's upcoming releases has surfaced. According to recent reports, GoPro is set to unveil not just one, but two new models on September 16th: the Hero 13 Black and a surprise entry-level camera simply called the GoPro Hero.
Hero 13 Black: Evolution Through Accessories
While the Hero 13 Black appears to maintain a design similar to its predecessor, the focus seems to be on expanding its capabilities through new accessories. Leaked images reveal:
- A Macro Lens Mod offering 3x magnification
- An Ultra Wide Lens Mod extending the field of view to an impressive 177 degrees
- New magnetic mounting solutions, including a Magnetic Latch and Magnetic Latch Ball Joint
These additions suggest GoPro is aiming to enhance versatility without necessarily overhauling the core camera hardware. This approach may disappoint those hoping for significant internal upgrades, but it could offer existing users more creative options.
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| GoPro's upcoming Hero 13 Black and its innovative accessory options aim to broaden creative possibilities for users |
The New Entry-Level GoPro Hero
Perhaps more intriguing is the leak of a new entry-level model. Described as GoPro's smallest 4K camera with a rugged, super-light design, this camera appears poised to replace the Hero 11 Black Mini. Key features mentioned include:
- Waterproof to 5m (16ft)
- HyperSmooth stabilization
- Significantly smaller and lighter than other GoPro models
This new Hero model could be GoPro's play for the budget-conscious action camera market, potentially starting at a competitive $199 price point.
Market Implications
With DJI expected to launch its Osmo Action 5 Pro in the near future, GoPro's strategy seems to be two-pronged:
- Maintain its flagship line with enhanced accessory options
- Introduce a more accessible entry-point to the GoPro ecosystem
However, the lack of information about core hardware improvements for the Hero 13 Black raises questions about its competitiveness in an increasingly crowded market.
What's Next?
While these leaks provide insight into GoPro's immediate plans, they also hint at future developments. The company has previously mentioned plans for four new camera SKUs in 2023, with more to come in 2025. Notably absent from current leaks is any information about the long-awaited GoPro Max 2, a 360-degree camera that has faced development delays.
As the September 16th release date approaches, potential buyers might want to hold off on purchasing a new action camera. With both GoPro and DJI poised to release new models, the landscape of the action camera market could shift significantly in the coming months.