Snapchat Launches Native iPad App, Pressuring WhatsApp and Instagram to Follow Suit

BigGo Editorial Team
Snapchat Launches Native iPad App, Pressuring WhatsApp and Instagram to Follow Suit

In a significant move that could reshape the social media landscape on tablets, Snapchat has finally released a native app for the iPad, 13 years after its initial launch on smartphones. This development not only enhances the user experience for Snapchat's iPad users but also puts pressure on competitors like WhatsApp and Instagram to reconsider their stance on tablet-specific apps.

The new Snapchat app for iPad offers several improvements:

  • Full-screen optimization for the iPad's larger display
  • Enhanced visibility of friends on the app's tabs
  • Access to Snapchat's latest AI-powered features
  • Compatibility with iPadOS 13 and later versions

While the current interface is limited to portrait orientation, the native app eliminates the unsightly black borders that plagued the previous, non-optimized version. This update allows users to take full advantage of the iPad's screen real estate when capturing and viewing Snaps.

The move comes at a time when Meta (formerly Facebook) continues to resist calls for native iPad versions of its popular apps, WhatsApp and Instagram. Despite user demand, Meta has yet to develop dedicated tablet experiences for these platforms, forcing users to rely on workarounds or suboptimal web versions.

Snapchat's decision to embrace the iPad could serve as a catalyst for change in the industry. As users increasingly turn to tablets for content consumption and creation, the pressure on other social media giants to follow suit may intensify.

In related news, Snapchat is also focusing on education and online safety. The company has published an Educator's Guide to Snapchat, aimed at helping teachers and parents understand how teens use the platform and navigate potential online risks. This initiative includes:

  • Video tutorials on Snapchat features and safeguards
  • Resources for addressing cyberbullying and mental health concerns
  • A toolkit developed in partnership with Safe and Sound Schools

With over 20 million US teens using Snapchat, the company's efforts to engage with educators and promote online safety demonstrate a commitment to responsible platform management.

As the back-to-school season approaches, Snapchat's dual focus on improving its tablet experience and supporting educational initiatives positions the company as a forward-thinking player in the social media space. It remains to be seen how competitors will respond to these developments, but Snapchat's moves could mark the beginning of a new era for social media apps on tablets.