Apple is reportedly developing a more affordable version of its popular Magic Keyboard for iPad users, aiming to make the laptop-like experience accessible to a wider range of customers.
According to Bloomberg's Mark Gurman, this new Magic Keyboard will be designed for entry-level iPads and iPad Air models, potentially bridging the gap between Apple's premium and budget offerings in the tablet accessory market.
Key points about the rumored budget Magic Keyboard:
- Cost-cutting measures: The new keyboard is expected to forego some premium features like the metal palm rest found on higher-end models.
- Function row: Despite cost reductions, the budget keyboard may include a function row, a feature recently added to the 2024 Magic Keyboard for iPad Pro.
- Release timeline: While not expected to launch with potential new M4 MacBooks in October, the budget Magic Keyboard could arrive by mid-2024.
- Target market: This accessory aims to enhance the laptop-like functionality of Apple's more affordable iPad models.
The current Magic Keyboard starts at $299/£299 for the 11-inch model and $349/£349 for the 13-inch version. While Gurman doesn't specify an exact price point for the new budget-friendly option, it would likely need to be priced at $200 or below to compete effectively with third-party alternatives.
This move aligns with Apple's ongoing efforts to position iPads as potential laptop replacements. By offering a more accessible Magic Keyboard option, Apple could strengthen the appeal of its entry-level iPads for productivity-focused users.
As we await official confirmation from Apple, it's clear that the company continues to evolve its iPad ecosystem. This budget Magic Keyboard, if realized, could play a significant role in expanding the iPad's versatility across different price points and user needs.
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| Apple is designing a new budget Magic Keyboard targeted at enhancing the usability of its more affordable iPad models |