OnePlus has officially unveiled its latest budget-friendly true wireless earbuds, the Nord Buds 3, in the Indian market. These new earbuds aim to deliver high-end features at an incredibly competitive price point, potentially disrupting the affordable audio segment.
Key Features and Specifications
- Enhanced ANC: Up to 32dB Active Noise Cancellation, a significant upgrade from the previous generation
- Impressive Audio: 12.4mm dynamic drivers with titanized diaphragm and BassWave 2.0 technology for enhanced bass
- Long-lasting Battery: Up to 12 hours of playback on a single charge, extending to 43 hours with the charging case
- Fast Charging: 10 minutes of charging provides 11 hours of playback
- Connectivity: Bluetooth 5.4 with dual connection support
- Durability: IP55 water and dust resistance rating
- Call Quality: Four microphones with AI noise reduction for clear calls
- Additional Features: Google Fast Pair support, Sound Master Equalizer
Design and Colors
The Nord Buds 3 sport a familiar stem design with silicon ear tips, housed in a pebble-shaped case. They are available in two color options:
- Melodic White
- Harmonic Gray
Pricing and Availability
The OnePlus Nord Buds 3 are priced at ₹2,299 (approximately $27 USD), making them an incredibly affordable option in the TWS market. They will go on sale in India starting September 20, 2024, through various online and offline channels including Amazon India, Flipkart, OnePlus stores, and major electronics retailers.
Launch Offers
- Instant bank discount of ₹200 for ICICI and OneCard credit card holders
- Additional ₹200 discount for students purchasing from OnePlus' website and stores
Market Impact
The aggressive pricing of the Nord Buds 3, combined with features typically found in more expensive models, could potentially shake up the budget TWS segment. OnePlus seems to be leveraging its brand power to offer a compelling product at a price point that may be difficult for competitors to match.
While the Nord Buds 3 show promise, it's worth noting that their global availability remains uncertain. As of now, there is no information regarding a launch outside of India, which may disappoint international OnePlus fans looking for an ultra-affordable TWS option.
The OnePlus Nord Buds 3 appear to offer exceptional value for money, potentially setting a new standard for what consumers can expect from budget wireless earbuds. It will be interesting to see how they perform in real-world usage and how they stack up against similarly priced competitors in the coming weeks.