TikTok is taking a major step to help creators monetize their content more effectively. The popular short-form video platform has announced the rollout of an expanded Subscription feature, giving creators new ways to offer exclusive content and perks to their most dedicated fans.
Multi-Tiered Subscription Model
The revamped Subscription system allows eligible creators to offer up to three different paid tiers. Each tier can include a variety of exclusive benefits such as:
- Access to subscriber-only videos and live streams
- Unique stickers and badges for use during live events
- Evolving profile badges to showcase subscriber status
- Exclusive notes and updates from creators
- Access to Sub Space - a private communication channel for subscribers
Creators have flexibility to customize the perks offered at each tier. Some options include Discord roles, personalized shoutouts, gameplay sessions, and more.
Eligibility Requirements
To access the new Subscription features, TikTok creators must meet certain criteria:
- Be at least 18 years old
- Have a minimum of 10,000 followers
- Achieved at least 100,000 video views in the previous month
- Account must be in good standing
- Meet specific eligibility requirements for TikTok LIVE
Gradual Global Rollout
The expanded Subscription feature is currently rolling out to eligible creators in select regions, including:
- United States
- United Kingdom
- South Korea
- Brazil
TikTok plans to expand availability to more markets in the coming weeks.
Potential for Increased Creator Earnings
By offering tiered subscriptions with exclusive content, TikTok aims to provide creators with a more robust monetization tool. The company suggests this new model could allow creators to significantly boost their earnings on the platform.
This move puts TikTok in more direct competition with platforms like YouTube and Patreon, which have long offered similar subscription-based creator support models. As the creator economy continues to evolve, it will be interesting to see how TikTok's new offering impacts both creator strategies and fan engagement on the platform.