Google is experimenting with a new feature that could change how users interact with search results. The tech giant has begun testing blue verification checkmarks next to certain business listings in its search results, reminiscent of the verification badges seen on social media platforms.
This new initiative aims to help users identify trustworthy businesses more easily when searching online. The blue checkmark, when hovered over, displays a message stating, Google's signals suggest that this business is what it says it is. However, it also includes a disclaimer that Google cannot guarantee the reliability of the business or its products.
Key points about the new feature:
- Currently in a limited experimental phase
- Primarily appearing next to large, well-known businesses
- Sectors like technology, fashion, and automotive are among the first to see implementation
- Brands such as Meta, Nike, Amazon, Apple, and Samsung have been spotted with the verification badge
Google spokesperson Molly Shaheen confirmed the test, stating, We regularly experiment with features that help shoppers identify trustworthy businesses online, and we are currently running a small experiment showing checkmarks next to certain businesses on Google.
While the exact criteria for verification remain unclear, it appears to involve at least some level of manual verification. The feature's rollout is limited, with some users reporting that the checkmarks disappear when switching Google accounts.
Potential benefits and concerns:
- Increased user trust in search results
- Potential reduction in clicks on fraudulent or phishing websites
- Questions about the verification process and its scalability
- Concerns about preferential treatment for larger businesses
As online fraud and misinformation continue to be significant issues, this feature could prove valuable in helping users navigate search results more safely. However, its effectiveness and potential impact on smaller businesses remain to be seen.
Google has not yet announced plans to expand this feature beyond its current limited test. As the experiment progresses, users and businesses alike will be watching closely to see how this new verification system might reshape the search landscape.