Apple's ambitious foray into mixed reality with the Vision Pro headset may soon expand to include more affordable options and wearable tech. Recent reports suggest the tech giant is planning a multi-pronged approach to recoup its substantial investment in spatial computing technology.
Affordable Vision Pro in the Works
According to Bloomberg's Mark Gurman, Apple is developing a lower-cost version of the Vision Pro, potentially priced around $2,000. This model could launch as early as 2025, aiming to broaden the headset's appeal beyond early adopters willing to shell out $3,499 for the current version.
To achieve the lower price point, Apple may make several compromises:
- Using an A-series chip (possibly the A18 Pro) instead of an M-series processor
- Opting for lower-resolution displays
- Constructing the device with more affordable materials like plastic
- Removing the EyeSight feature that displays the user's eyes on the exterior
While these changes would reduce capabilities, the core spatial computing experience could remain intact. Apple reportedly expects this model to at least double the sales volume of the original Vision Pro.
Looking to the Future: Smart Glasses and More
Beyond the near-term focus on a more accessible headset, Apple's Vision Products Group has its sights set on even more ambitious projects:
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Smart Glasses : Targeted for a 2027 release, these would be closer to Meta's Ray-Ban smart glasses than full AR glasses. They'd likely feature built-in cameras, speakers, and microphones.
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Camera-equipped AirPods : Also slated for 2027, these could expand Apple's wearable ecosystem.
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Second-generation Vision Pro : Expected in 2026, featuring a more powerful processor and potential refinements.
The Strategy Behind the Products
These upcoming devices share a common thread: leveraging the visual intelligence technology developed for Vision Pro. This AI-powered ability to scan and understand surroundings could become a cornerstone of Apple's future product ecosystem.
By expanding Vision Pro's technology across multiple form factors and price points, Apple aims to create a cohesive spatial computing platform. This strategy could help justify the massive research and development costs poured into the original Vision Pro.
As the mixed reality landscape continues to evolve, it's clear that Apple sees long-term potential in this technology. Whether consumers will embrace this vision remains to be seen, but the company appears committed to making spatial computing a key part of its future.
