In a significant move that reshapes the landscape of game development, Keywords Studios has announced its acquisition of Certain Affinity, a renowned co-development studio with a rich history in the gaming industry. This strategic acquisition not only bolsters Keywords' already impressive portfolio but also provides a stable foundation for Certain Affinity's future endeavors.
A Legacy of Collaboration
Founded in 2006 by former Bungie staff, Certain Affinity has made its mark on the gaming world through collaborations on high-profile titles. The studio's portfolio includes work on the Halo and Call of Duty franchises, as well as contributions to recent hits like Hogwarts Legacy and Gotham Knights. This diverse experience in co-development has positioned Certain Affinity as a valuable asset in the competitive gaming industry.
Leadership Continuity and Future Projects
Under the terms of the acquisition, Certain Affinity's current management team will remain at the helm. This includes founder and CEO Max Hoberman and president and COO Paul Sams, ensuring a smooth transition and continuity in the studio's operations. The team is currently engaged in several projects, including:
- EXODUS, an RPG in development with Archetype Entertainment
- Last Expedition, in collaboration with Gala Games
- Project: Loro, an original FPS and the studio's first wholly-owned new project
Keywords' Expanding Empire
This acquisition is part of Keywords Studios' ongoing strategy to expand its presence in the gaming industry. In recent years, Keywords has been on an acquisition spree, adding numerous studios and companies to its umbrella. Notable acquisitions include:
- D3T (co-developer of Alan Wake Remastered)
- Heavy Iron Studios (co-developer of Call of Duty: Black Ops Cold War and Marvel's Avengers)
- Tantalus Media (developer of Luigi's Mansion 2 HD)
- Forgotten Empires (co-developer of the Age of Empires series)
With the addition of Certain Affinity, Keywords Studios further solidifies its position as a major player in game development and support services.
Industry Challenges and Opportunities
The acquisition comes at a time when the gaming industry faces various challenges, including funding slowdowns and project uncertainties. In April, Certain Affinity had to lay off 10% of its workforce due to these industry-wide issues. The support from Keywords Studios is expected to provide the stability needed for Certain Affinity to weather these challenges and continue its growth.
Max Hoberman expressed optimism about the acquisition, stating, At this most difficult time in the market, we're thrilled to be able to provide stability and a supportive home for our team. The respect for our talent and culture that Keywords has shown, along with a willingness to invest in our growth, is unparalleled.
As the gaming industry continues to evolve, this acquisition represents a strategic move for both companies, combining Certain Affinity's development expertise with Keywords Studios' extensive resources and industry reach. The partnership promises to deliver exciting new projects and contribute to the ever-expanding world of interactive entertainment.