Hisense is making waves in the ultra-premium TV market with the global launch of its massive 110-inch ULED X Mini LED TV. This technological marvel, first unveiled at CES 2024, is now available worldwide for a cool $20,000, marking Hisense's ambitious entry into the high-end segment traditionally dominated by more established luxury brands.
Cutting-Edge Display Technology
The 110UX boasts impressive specifications that justify its premium price tag:
- 4K resolution (3840 x 2160 pixels)
- Peak brightness of 10,000 nits
- Over 40,000 local dimming zones
- 120Hz native refresh rate (up to 144Hz with VRR)
- Quantum dot technology for enhanced color reproduction
Hisense claims its proprietary ULED X technology delivers three times the contrast of conventional OLED TVs and twice the dynamic range, pushing the boundaries of what's possible in home entertainment.
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| The Hisense 110-inch ULED X TV displaying a vibrant jungle scene, highlighting its impressive 4K resolution and color reproduction capabilities |
AI-Powered Performance
At the heart of the 110UX is Hisense's Hi-View AI Engine X, which makes real-time adjustments to optimize picture quality. This intelligent system, combined with support for Dolby Vision IQ, HDR10+, and HLG, ensures viewers experience content as creators intended, regardless of ambient lighting conditions.
Immersive Audio and Gaming Features
The TV doesn't skimp on audio, featuring a built-in 102W 4.2.2 channel speaker system with Dolby Atmos and DTS support. Gamers will appreciate the inclusion of four HDMI 2.1 ports, Game Mode Pro, and AMD FreeSync Premium Pro for smooth, responsive gameplay.
Smart TV Platform
In the US, the 110UX runs on the Google TV platform, while European models feature Hisense's Vidaa U OS. Both options provide access to popular streaming services and smart home integration.
Global Availability and Pricing
The Hisense 110UX is priced consistently across regions:
- US: $19,999
- UK: £19,999
- Europe: €19,999
Available through major retailers like Best Buy and specialist stores such as Crampton and Moore, Hisense is clearly targeting a global audience with this flagship model.
Limited Edition for Sports Fans
In a clever marketing move, Hisense has also released a Championship Edition in the US to coincide with the NBA season start. Priced the same as the standard model, this version includes unspecified luxurious enhancements to appeal to sports enthusiasts.
The Bottom Line
With the 110UX, Hisense is making a bold statement in the ultra-premium TV market. While the $20,000 price tag will put it out of reach for most consumers, it showcases Hisense's technological prowess and ambition to compete at the highest level of the TV industry. For those with deep pockets and a desire for the ultimate home theater experience, the Hisense 110UX offers a compelling mix of size, performance, and cutting-edge features.