Google's strategy for future budget devices is taking an interesting turn, as new leaks reveal plans to differentiate its chip offerings between flagship and budget devices starting with the Pixel 11a in 2027.
The New Tensor Strategy
Google is reportedly developing a modified version of its Tensor G6 chip specifically for budget devices. This new approach involves utilizing chips with partially disabled TPU (Tensor Processing Unit) components that would otherwise be discarded in the manufacturing process. The strategy marks a significant shift from Google's current practice of using the same chips across both flagship and budget devices.
Technical Implementation
The modified Tensor G6 chips will be manufactured using TSMC's 2nm architecture and InFo packaging technology. This manufacturing process allows Google to salvage chips by fusing off defective TPU parts, creating a lower-cost alternative for budget devices. While this approach is cost-effective for Google, it will result in reduced AI processing capabilities compared to the flagship models.
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| This image symbolizes Google's innovation in chip technology, showcasing the new direction for its budget devices |
Impact on Device Performance
The implementation of these modified chips will primarily affect AI-dependent features on the Pixel 11a and Pixel Tablet 3. Popular features like Magic Eraser and Live Translate may experience slower processing times or potentially be limited in functionality. This creates a clear differentiation between budget and flagship devices in terms of AI capabilities and performance.
Future Device Strategy
Google is also adjusting its product release cycles, with the Pixel Tablet line moving to a bi-yearly release schedule. The Pixel Tablet 3 is expected to launch alongside the Pixel 11a in 2027, both featuring the modified Tensor G6 chip. Additionally, the Pixel Tablet 3 may include an enhanced feature set with an extra USB-C port supporting DisplayPort output for multiple display connectivity.
Market Positioning
This strategy contrasts with Apple's approach, where the upcoming iPhone SE 4 is expected to use the same A18 chip as the iPhone 16 lineup, maintaining consistent AI performance across price points. Google's decision appears aimed at creating clearer product segmentation while managing production costs and maintaining profitability across its device portfolio.