In a dramatic shift from its traditional design philosophy, Jaguar has revealed its Type 00 concept car at Art Miami, marking the beginning of its all-electric future. This unveiling comes after a controversial rebranding campaign that sparked widespread debate in the automotive community.
A Revolutionary Design Philosophy
The Type 00 represents a complete departure from Jaguar's historical design language. Unlike typical modern EVs that emphasize aerodynamic efficiency with short front ends, the Type 00 features a bold, upright nose and an unusually long hood. The design draws inspiration from 1920s Bentley and Bugatti supercars, creating a unique fusion of classic proportions with futuristic elements.
Technical Specifications and Performance
The upcoming production model, based on the Type 00 concept, will be built on Jaguar's new Electric Architecture. The four-door grand tourer promises impressive specifications, including a WLTP range of 478 miles (770 kilometers) and rapid charging capabilities that can add 200 miles of range in just 15 minutes. The platform has been specifically designed to support Jaguar's new design direction and will underpin their vehicle lineup for the next 6-7 years.
 |
|---|
| Inside the Jaguar Type 00: A glimpse of the high-tech interior designed for luxury and innovation |
Market Positioning and Price Point
Jaguar is making a decisive move upmarket, with the production version expected to start at £100,000 ($127,000), nearly double their current average transaction price of £55,000. This strategic repositioning targets a younger, more affluent, urban clientele, marking a clear break from their traditional customer base.
Innovative Features and Luxury Elements
The concept showcases several distinctive features, including a unique strikethrough graphic at the rear, narrow headlamps, and luxurious materials like brass, alabaster, and travertine stone. While some concept elements may not reach production, they demonstrate Jaguar's commitment to pushing boundaries in automotive design and luxury.
Production Timeline and Future Models
The first production model, a four-door GT closely resembling the Type 00, is scheduled for reveal in late 2025, with sales beginning in summer 2026. Two SUV models will follow, all sharing design elements with the Type 00 concept. This represents Jaguar's complete transition to an all-electric luxury brand, though their existing F-Pace SUV will continue production until early 2026.