As artificial intelligence continues to evolve, OpenAI is making strategic moves to improve ChatGPT's functionality while facing scrutiny over its search capabilities. These developments highlight both the progress and challenges in AI tool implementation for business and personal use.
New Projects Feature Brings Better Organization
OpenAI has introduced Projects, a sophisticated folder system for ChatGPT that transforms how users organize their AI interactions. This new feature, available now for Plus, Pro, and Teams users, enables users to create color-coded folders, add specific instructions, and manage files within dedicated project spaces. The system represents a significant upgrade from conventional note-taking methods, offering a more structured approach to managing AI conversations and related content.
ChatGPT Projects Feature Availability:
- Plus Users: Available now
- Pro Users: Available now
- Teams Users: Available now
- Free Users: Pending release
- Enterprise Users: Early 2025
- Edu Users: Early 2025
Search Functionality Raises Accuracy Concerns
Recent findings from Columbia's Tow Center for Digital Journalism have revealed significant limitations in ChatGPT's search capabilities. The investigation uncovered instances of misattributed quotes and incorrect source citations, often delivered with what researchers termed false confidence. This revelation extends beyond ChatGPT to other AI platforms like Gemini, Copilot, Claude, and Perplexity, all showing similar limitations in their search accuracy.
Business Impact and Implementation
Despite search limitations, businesses are increasingly incorporating generative AI into their operations. According to Gusto's 2024 State of Small Business survey, 57% of small business owners are experimenting with AI technology. However, the adoption rate remains moderate, with 43% of small businesses still hesitating due to awareness gaps or resource constraints.
AI Adoption Statistics:
- 57% of small business owners experimenting with AI
- 25% have incorporated GenAI into operations
- 43% have not considered using GenAI
- 45% of AI users report easier hiring processes
Future Developments and Accessibility
OpenAI plans to extend the Projects feature to free users as soon as possible, with Enterprise and Edu users gaining access in early 2025. This rollout is part of OpenAI's 12 days of ship-mas initiative, which has already introduced several significant updates including the Sora video generator and Canvas view. The company's commitment to improving user experience while addressing functionality concerns demonstrates the ongoing evolution of AI tools in the professional sphere.