Microsoft's beloved PC peripherals are making a comeback through a strategic partnership with accessory maker Incase, breathing new life into discontinued products that many users have missed since their discontinuation last year.
The Revival of Microsoft's Legacy
Incase has officially launched its Designed by Microsoft collection, marking a significant return of Microsoft's popular PC accessories under new branding. This collaboration leverages Microsoft's three decades of peripheral design expertise while incorporating Incase's reputation for stylish and reliable products. The partnership promises to maintain the original quality and functionality that users appreciated, as Incase inherits Microsoft's manufacturing components and supply chain.
Initial Product Lineup
The revival begins with two classic mice models: the Modern Mobile Mouse and Mobile Mouse 1850. These devices are identical to their Microsoft predecessors in functionality and design, with only the branding changed to reflect the new partnership. The Modern Mobile Mouse is available at USD$39.99, while the more budget-friendly Mobile Mouse 1850 is priced at USD$24.99, maintaining accessibility for different market segments.
Future Expansions
Incase has confirmed plans to expand the lineup with additional products in the coming months. The upcoming releases will include the Sculpt keyboard and mouse, Wireless Comfort keyboard and mouse, Modern Mobile Headset, and Modern Webcam. These products will retain their original designs and specifications, ensuring continuity for users familiar with Microsoft's peripheral ecosystem.
Initial Product Lineup:
- Modern Mobile Mouse: USD$39.99
- Mobile Mouse 1850: USD$24.99
Upcoming Products:
- Sculpt keyboard and mouse
- Wireless Comfort keyboard and mouse
- Modern Mobile Headset
- Modern Webcam
Total planned accessories: 23 products
Strategic Market Positioning
While Microsoft continues to focus on premium Surface-branded accessories, such as the USD$130 Surface Keyboard and USD$350 Surface Pro Flex Keyboard, the Incase collaboration targets the mainstream market with more affordable options. This strategic approach allows Microsoft to maintain its premium Surface line while ensuring its classic accessories remain available to a broader consumer base through the Incase partnership.