AMD is preparing to shake up its graphics card lineup with a significant rebranding effort, as multiple reliable sources indicate the upcoming RDNA 4 architecture will debut under the RX 9000 series nomenclature. This marks a departure from the company's traditional naming scheme and aligns with AMD's recent strategic moves in product branding.
New Naming Convention
AMD is adopting a fresh X0X0 pattern for its graphics cards, moving away from the current XX00 scheme. The RDNA 4 architecture will be marketed under the RX 9000 series, while the intermediate RDNA 3.5 products, including the Strix Halo, will fall under the RX 8000 family. This alignment creates better synergy with AMD's Zen 5 CPU lineup, which also uses the 9000 series designation.
Product Lineup Structure
The RX 9070 XT is positioned to be the flagship model of the RDNA 4 generation, representing an interesting shift from previous expectations. The lineup will extend downward to include the RX 9060 and RX 9050, both featuring a 128-bit memory bus, while the entry-level RX 9040 will utilize a 96-bit interface. This structure suggests AMD is focusing on the mid-range and mainstream segments rather than competing in the ultra-high-end market.
Expected RDNA 4 Desktop Lineup:
- RX 9070 XT (Flagship)
- RX 9060 (128-bit bus)
- RX 9050 (128-bit bus)
- RX 9040 (96-bit bus)
Mobile Graphics Solutions
AMD isn't limiting the refresh to desktop products. The mobile segment will see new RDNA 4-based options, including the RX 9070M XT, RX 9070M, and RX 9070S. Additionally, several RDNA 3 refreshes are planned for both mobile and desktop platforms, ensuring a comprehensive product stack across all segments.
RDNA 4 Mobile Series:
- RX 9070M XT
- RX 9070M
- RX 9070S
Performance Expectations
Early rumors suggest impressive capabilities for the RDNA 4 architecture, with the top model potentially delivering ray tracing performance up to 45% faster than the current RX 7900 XTX. While not targeting the absolute premium segment, these improvements could establish a strong position in the mid-range market, especially if accompanied by competitive pricing and the rumored AI-enhanced FSR 4 technology.
Key Features:
- New X0X0 naming convention
- Up to 45% faster ray tracing vs RX 7900 XTX
- Focus on mid-range market segment
- Potential AI-enhanced FSR 4 technology
Market Positioning
AMD's strategy appears focused on delivering strong value in the mid-range segment rather than competing for the absolute performance crown. This approach, combined with the new naming scheme, suggests a calculated move to simplify product recognition while maintaining competitive offerings for mainstream gamers and content creators.