Google has expanded the retail availability of its fitness-focused Pixel Watch Performance Loop band beyond its own store, marking a significant shift in its accessory distribution strategy. This move makes the popular workout-oriented watch band more accessible to consumers through Amazon's extensive retail network.
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| The unveiling of the Pixel Watch Performance Loop band highlights Google's innovative approach to enhancing fitness accessory accessibility |
Expanded Availability and Design Features
The Performance Loop band showcases Google's commitment to sustainable materials and functional design. Crafted from a blend of recycled polyester, nylon, and elastane yarns, the band features durable stainless steel lugs and a micro-adjustable design. This construction allows for precise fitting and optimal comfort during intense physical activities, making it particularly appealing to fitness enthusiasts.
Size and Color Options
The 41mm version of the Performance Loop band is now available on Amazon in three distinct color combinations: Peony with Polished Silver Stainless Steel lugs, Porcelain with Silver finish, and Wintergreen with Champagne Gold lugs. The band accommodates wrist sizes between 137-203mm. However, the Obsidian color variant and the larger 45mm size option remain exclusive to the Google Store, with the latter fitting wrist sizes from 140-215mm.
Compatibility and Pricing
The Performance Loop band maintains broad compatibility across Google's smartwatch lineup, working seamlessly with the original Pixel Watch, Pixel Watch 2, and Pixel Watch 3. Priced at USD 60, it positions itself as a premium accessory option that balances durability with comfort for active users.
Google's Retail Strategy
This expansion represents a broader shift in Google's accessory distribution approach. While half of the Pixel Watch band lineup remains exclusive to the Google Store, including premium options like the Metal Mesh and Metal Links bands, the company is gradually making select models available through third-party retailers, improving accessibility for consumers.