The smart ring market is witnessing a bold move into luxury territory as Ultrahuman introduces its premium Rare collection at CES 2025. This launch marks a significant departure from conventional smart ring pricing strategies, pushing the boundaries of what consumers might be willing to pay for wearable technology.
A Premium Take on Smart Ring Technology
Ultrahuman's Rare collection represents an ambitious fusion of jewelry craftsmanship and health tracking technology. The collection features three distinct variants: Desert Rose and Dune in 18-karat gold sourced from the London Bullion Market Association, priced at USD $1,900, and Desert Snow in PT950 platinum (95% pure) at USD $2,200. This positioning places the Rare collection at a price point significantly higher than current market offerings, with most premium smart rings typically retailing around USD $350.
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| Ultrahuman's Rare collection combines luxury jewelry craftsmanship with advanced smart ring technology |
Technical Capabilities Meet Luxury Design
Despite its luxury positioning, the Rare maintains the same technical specifications as Ultrahuman's Ring Air model. The device incorporates a 6-axis motion sensor and photoplethysmography technology for comprehensive health tracking, including step counting, heart rate monitoring, sleep analysis, and skin temperature measurement. The battery life is expected to match the Ring Air's 6-day duration, though notably absent is ECG functionality found in some competitor devices.
Strategic Market Positioning
Ultrahuman is taking a page from Apple's premium marketing playbook, choosing to launch the Rare exclusively at select luxury retail locations - Selfridges London and Printemps Paris. The company includes a lifetime UltrahumanX membership with each purchase, providing access to all current and future PowerPlugs features such as period tracking, vitamin D monitoring, and smart alarms.
Market Impact and Future Implications
This bold move into the luxury segment could either revolutionize the smart ring market or face similar challenges to Apple's initial Watch Edition strategy. While Ultrahuman claims there's demand from customers seeking premium engagement rings with smart capabilities, the success of this ultra-premium positioning remains to be seen in a market where functional smart rings typically cost a fraction of the price.