The automotive industry is witnessing a significant milestone as Sony and Honda's joint venture enters the luxury electric vehicle market. Their collaborative effort, the Afeela EV, represents a bold fusion of automotive engineering and cutting-edge technology, marking Sony's first serious venture into the automotive sector.
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| Afeela EVs showcasing luxury and innovation in the electric vehicle market |
Launch Details and Availability
Sony Honda Mobility has officially opened pre-orders for their Afeela electric vehicle, initially exclusively in California. The launch strategy introduces two distinct trim levels: the Afeela 1 Origin at USD 89,900 and the premium Afeela 1 Signature at USD 102,900. Interested customers can secure their spot with a refundable USD 200 deposit, though the company has yet to announce expansion plans for other states.
Technical Specifications and Features
The Afeela demonstrates impressive technical capabilities with an EPA-estimated range of 300 miles. The vehicle incorporates advanced technology, featuring 40 sensors, including LiDAR, nine radars, and 12 ultrasonic sensors. Its all-wheel-drive system utilizes front and rear motors, each producing 180kW of output. The vehicle is powered by a 91kWh lithium-ion battery and supports Tesla's extensive Supercharger network.
Technology Integration
The vehicle's technology package reflects Sony's expertise in consumer electronics. A standout feature is the panoramic screen spanning the dashboard's width, complemented by an AI-powered personal assistant. The computing system boasts 800 TOPS of processing power, supporting Level 2+ driver assistance features. While a voice command demonstration at CES showed promise, the company clarified it was a technology showcase rather than a confirmed production feature.
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| Interior view of the Afeela EV, showcasing the advanced technology integration and luxurious design |
Delivery Timeline and Market Position
The premium Signature trim will lead the rollout with deliveries beginning in 2026, followed by the Origin trim in 2027. Both variants include a three-year complimentary subscription to various smart features. The Core Black color appears to be the standard option for the Origin trim, while the Signature offers three color choices. This strategic positioning places Afeela in direct competition with established luxury EV manufacturers.
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| The Afeela branding emphasizes the launch of Sony and Honda's luxury electric vehicle |