Samsung's innovative Frame TV line, known for transforming televisions into digital art displays, is getting a significant upgrade with the introduction of The Frame Pro at CES 2025. This new premium model represents a substantial leap forward in both display technology and connectivity, targeting users who demand superior picture quality without compromising on aesthetic appeal.
Advanced Display Technology
The Frame Pro introduces Samsung's Neo QLED technology, powered by mini LED backlighting, marking a significant improvement over the standard Frame TV's QLED display. This advancement delivers enhanced peak brightness and more precise local dimming, resulting in deeper blacks and more vivid colors that make both artwork and regular content appear more lifelike through its signature anti-reflective matte finish.
Revolutionary Wireless Connectivity
Perhaps the most innovative feature of The Frame Pro is its Wireless One Connect Box. This groundbreaking solution eliminates the need for visible cables running to the TV, allowing the display to maintain its pristine, artwork-like appearance. The box can be placed up to 10 meters away and utilizes Wi-Fi 7 technology to transmit 4K content with minimal latency of around 20ms.
Gaming and Performance Enhancements
The Frame Pro caters to gaming enthusiasts with an upgraded 144Hz adaptive refresh rate, supported by Samsung's Tizen smart gaming interface. The NQ4 Gen3 AI Processor powers sophisticated features including Vision AI suite, which offers real-time content information and live translation capabilities.
Size Options and Availability
Samsung is positioning The Frame Pro as a premium offering, available in larger sizes of 65-inch, 75-inch, and 85-inch. The standard Frame TV will continue to serve the market for smaller spaces, offering 43-inch, 50-inch, 55-inch, and 65-inch options. Both models will maintain access to Samsung's Art Store, which now boasts over 3,000 pieces and costs USD $4.99 monthly or USD $49.99 annually.
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| The Frame Pro TV elegantly complements modern interior design by transforming any space into a stylish art gallery |
Expanding Art Store Access
In a strategic move to broaden the appeal of its digital art platform, Samsung is extending Art Store access to select Neo QLED and QLED TVs beyond The Frame series, allowing more users to transform their televisions into digital canvases when not in active use.