In the ever-evolving landscape of wireless audio technology, Audio-Technica has unveiled its latest innovation at CES 2025. The company's new offering aims to address one of the most persistent challenges in wireless audio: battery life and power management.
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| Introducing the Audio-Technica ATH-CKS50TW2 earbuds, designed for exceptional wireless audio experience |
Revolutionary Battery Performance
The ATH-CKS50TW2 sets a new standard in wireless earbud endurance. With noise cancellation disabled, users can enjoy up to 25 hours of continuous playback from the earbuds alone, complemented by an additional 40 hours from the charging case, totaling an impressive 65 hours of listening time. Even with active noise cancellation enabled, the earbuds maintain a robust 15-hour playback time, with the case providing an extra 25 hours of power.
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| The ATH-CKS50TW2 earbuds in their charging case, showcasing an exceptional 65 hours of total playback time |
Innovative Power Management
Audio-Technica's new Magnetic Switch technology represents a thoughtful solution to unintended battery drain. When the earbuds are magnetically joined together, they automatically power off, preventing accidental playback and preserving battery life when stored outside their case. This feature addresses a common user frustration with wireless earbuds.
Premium Audio Engineering
The ATH-CKS50TW2 incorporates 9-millimeter high-definition drivers, delivering Audio-Technica's signature sound quality. The earbuds feature a hybrid ear tip design that combines hard and soft silicone materials, ensuring both comfort and secure fit. The implementation of active hybrid noise cancellation technology adaptively processes external sounds to optimize noise reduction levels.
Advanced Features and Durability
With an IP68 rating, these earbuds offer superior protection against dust and water. The device supports wireless charging and includes smart features accessible through a companion app, such as earbud location tracking and EQ customization. Users can also access voice assistants like Siri and Google Assistant directly through the earbuds.
Market Position and Availability
Priced at USD $149, the ATH-CKS50TW2 positions itself as a competitive option in the mid-range wireless earbud market. The combination of extended battery life, innovative power management, and premium audio features presents a compelling value proposition for consumers seeking reliable wireless audio solutions.