OnePlus has kicked off 2025 with its latest flagship smartphone at CES, showcasing a device that emphasizes long-term software support and AI capabilities. The launch marks OnePlus's commitment to extending device longevity while embracing the artificial intelligence trend that's reshaping the smartphone industry.
Extended Software Support
In a significant move for Android device longevity, OnePlus has committed to providing four Android OS upgrades and six years of security updates for the OnePlus 13. This extended support timeline puts OnePlus in direct competition with Samsung's update policy, demonstrating the company's dedication to long-term device sustainability.
AI Integration
The OnePlus 13 introduces several AI-powered features, including an AI Editor in the Photos app. The system also incorporates AI tools for content summarization and text-to-speech functionality, making the device more versatile for content creation and consumption. These features represent OnePlus's first major step into AI-powered smartphone capabilities.
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| OnePlus emphasizes its commitment to innovation with AI features in the new flagship model |
Hardware and Pricing Strategy
OnePlus has introduced two variants of their flagship: the standard OnePlus 13 and the more affordable OnePlus 13R. The base OnePlus 13 model starts at USD 800 for the 256GB version, with a higher capacity 512GB model also available. The OnePlus 13R, which offers slightly reduced specifications, will be available for purchase from January 14th, 2025.
Charging Capabilities
One notable limitation of the new lineup is the selective implementation of wireless charging. While the standard OnePlus 13 supports wireless charging, the feature is absent from the OnePlus 13R model. Additionally, neither device supports the new Qi2 charging standard, which might disappoint users looking for the latest charging technologies.
Market Positioning
The pricing and feature set of the OnePlus 13 series indicates the company's strategy to compete in both the premium and upper-mid-range segments. By offering two distinct models with different price points and specifications, OnePlus aims to capture a broader market share while maintaining its reputation for competitive pricing in the flagship segment.
