Apple is preparing for its first product launches of 2025, with multiple sources including Bloomberg's Mark Gurman confirming that several new devices will be unveiled this week through press releases on Apple's website rather than a dedicated event.
iPhone SE 4: A Major Redesign
The fourth-generation iPhone SE represents the biggest upgrade in the SE series history. Moving away from its traditional compact design, the new model adopts a 6.1-inch OLED display with Face ID, marking a significant departure from its predecessor's Touch ID system. The device will be powered by Apple's latest A18 chip paired with 8GB of RAM, matching the specifications expected in the upcoming iPhone 16 series. This combination promises to deliver substantial performance improvements and support for Apple Intelligence features.
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| An illustration of advanced camera technology, highlighting the major camera system upgrade in the iPhone SE 4 |
Advanced Camera and Connectivity
The camera system receives a notable upgrade with a 48MP main sensor, utilizing the same IMX904 sensor found in the iPhone 15. For connectivity, Apple is taking a bold step by implementing its first in-house 5G modem, though it will only support Sub-6 frequencies and not mmWave technology. The device will also feature USB-C charging, aligning with current industry standards and regulations.
Competitive Pricing Strategy
Apple is positioning the iPhone SE 4 strategically in the mid-range market with an expected starting price of USD 499 for the 128GB model. This represents a modest increase from its predecessor's USD 429 price point, but the significant hardware improvements could justify the higher cost. In certain markets, government subsidies might bring the effective price down further, making it an attractive option for budget-conscious consumers seeking Apple's ecosystem.
M4 MacBook Air and iPad Lineup
Alongside the iPhone SE 4, Apple is expected to refresh its MacBook Air and iPad Air lineups with the new M4 chip. While these devices will maintain their current design language, the processor upgrade should bring notable performance improvements and enhanced AI capabilities. Additionally, the base iPad model is anticipated to receive an update featuring the A17 Pro chip, further strengthening Apple's tablet portfolio.
Market Strategy and Competition
This comprehensive product refresh appears to be part of Apple's strategy to strengthen its position in various price segments, particularly in the mid-range market where competition from other manufacturers is intensifying. The timing and pricing of these releases suggest Apple is working to maintain its market share while introducing advanced features at more accessible price points.