The European Union's Digital Services Act (DSA) has triggered a massive cleanup in Apple's App Store ecosystem, resulting in the largest single removal of applications in the platform's history. This regulatory compliance measure reflects the growing intersection of digital marketplace regulation and consumer protection in the EU.
Unprecedented App Store Purge
In what marks the most significant removal of applications since the App Store's inception, Apple has suspended over 135,000 apps across its EU App Stores. The removals occurred over a two-day period, targeting applications whose developers failed to provide mandatory trader information as required by the DSA. This sweeping action demonstrates Apple's commitment to adhering to EU regulations while significantly impacting the app ecosystem.
Number of apps removed: Over 135,000
DSA Compliance Requirements
The Digital Services Act, which became fully applicable on February 17, 2024, mandates that all online platforms operating in the EU territory must collect and verify specific information about their traders. For app developers, this means providing comprehensive contact details including phone numbers, email addresses, and physical addresses. Organizations must link these details to their Data Universal Numbering System (DUNS) number, while individual developers must submit their personal contact information.
Implementation date: February 17, 2024
Impact and Resolution Path
The suspended applications will remain unavailable in EU App Stores until developers complete the required trader verification process through the App Store Connect platform. This affects all developers who generate revenue through their apps, whether through direct sales, in-app purchases, or advertising. The measure applies uniformly across all 27 EU member states, reflecting the comprehensive scope of the DSA's implementation.
Affected regions: All 27 EU member states
Developer Concerns
Some independent developers and small companies have expressed dissatisfaction with the EU's requirements, particularly regarding the necessity to provide business addresses and phone numbers. This highlights the ongoing tension between regulatory compliance and the practical challenges faced by smaller market participants in the digital economy.
Required information for verification:
- Organizations: Phone, email, address, DUNS number
- Individual developers: Personal address, phone, email
Future Implications
This massive app removal serves as a clear indication of the EU's serious approach to digital market regulation and Apple's commitment to compliance. Developers who wish to maintain their presence in the EU market must adapt to these new requirements, potentially setting a precedent for similar regulatory measures in other regions.