The budget smartphone market continues to expand with new offerings that provide essential features at accessible price points. Vivo has recently added a new entry-level contender to its lineup, bringing modest specifications with some notable highlights for cost-conscious consumers.
Silent Global Rollout
Vivo has quietly introduced its latest budget smartphone, the Y04, without much fanfare. The device has already appeared in markets like Egypt and Pakistan, with signs pointing to an imminent Malaysian launch as well. The phone was spotted in Malaysia's SIRIM certification database on January 24, 2025, carrying the model number V2430, indicating that a regional release is on the horizon. This staggered release approach is common for budget devices as manufacturers test market reception across different regions.
Display and Design
The Vivo Y04 comes equipped with a 6.74-inch IPS LCD display featuring HD+ resolution and a smooth 90Hz refresh rate. While not pushing any boundaries in display technology, the screen offers a decent visual experience with a peak brightness of 570 nits, making it usable in most lighting conditions. The front camera sits in a waterdrop notch, maintaining the design language common to budget smartphones. The device is available in two color options: Dark Green and Titanium Gold, providing some aesthetic choices for potential buyers.
Performance Specifications
Under the hood, the Y04 is powered by the Unisoc T7225 chipset (also known as T612), paired with 4GB of RAM. Storage options include either 64GB or 128GB configurations, with the welcome addition of a microSD card slot for expansion. The performance package is clearly aimed at basic users who prioritize everyday tasks over demanding applications or gaming. The phone runs on Funtouch OS 14, based on the latest Android 14 operating system, ensuring users have access to current software features despite the budget positioning.
Camera Capabilities
Photography capabilities on the Y04 are modest but functional for its price segment. The rear setup consists of a 13MP main camera accompanied by a VGA depth sensor for basic portrait effects. For selfies, the device offers a 5MP front-facing camera housed in the waterdrop notch. While not designed for photography enthusiasts, these cameras should handle basic photo needs adequately in good lighting conditions.
Battery and Charging
One of the Y04's standout features is its substantial 5,500mAh battery, which should provide excellent endurance for typical usage patterns. The device supports 15W wired charging, which is relatively standard for the budget segment but ensures reasonable recharge times. The combination of a large battery and modest hardware specifications suggests the Y04 should offer dependable battery life for users who prioritize longevity over performance.
Additional Features
Despite its budget positioning, the Vivo Y04 includes some thoughtful additions like a side-mounted fingerprint scanner for convenient security and IP64 certification for dust and splash resistance. The phone also features standard connectivity options including 4G support, Wi-Fi 5, and Bluetooth 5.2. These features enhance the overall package and provide practical functionality for everyday use.
Vivo Y04 Key Specifications:
- Display: 6.74-inch IPS LCD, HD+ resolution, 90Hz refresh rate, 570 nits peak brightness
- Processor: Unisoc T7225 (T612) chipset
- Memory: 4GB RAM
- Storage: 64GB/128GB, expandable via microSD
- Rear Camera: 13MP main + VGA depth sensor
- Front Camera: 5MP
- Battery: 5,500mAh with 15W charging
- OS: Funtouch OS 14 based on Android 14
- Other Features: Side-mounted fingerprint scanner, IP64 rating
- Colors: Dark Green, Titanium Gold
- Price in Pakistan: PKR28,999 (~USD104) for 4GB+64GB, PKR31,999 (~USD115) for 4GB+128GB
Pricing and Availability
While official pricing for all markets hasn't been disclosed, the Vivo Y04 is currently retailing in Pakistan starting at PKR28,999 (approximately USD104) for the 4GB+64GB model, while the 4GB+128GB variant is priced at PKR31,999 (approximately USD115). These price points position the Y04 firmly in the entry-level segment, targeting first-time smartphone users or those seeking a reliable secondary device. As the phone expands to more markets, local pricing may vary based on taxes and regional market conditions.