Wearable technology is poised for another significant evolution as rumors emerge about Apple's plans to incorporate cameras into future Apple Watch models. This potential development represents Apple's continued push into AI-powered features for its wearable lineup, despite mixed reception to similar concepts from competitors.
The Camera Integration Plan
According to Bloomberg's Mark Gurman, Apple is considering adding cameras to both its standard Series and Ultra model smartwatches, with a targeted launch around 2027. The implementation would differ between models - standard Apple Watches would likely feature a camera embedded within or under the display, while the premium Ultra models would position the camera on the side of the device. This design choice for the Ultra would presumably make it easier for users to aim the camera at objects or scenes they wish to analyze.
Rumored Apple Watch Camera Features
- Standard Series: Camera embedded within or under the display
- Ultra models: Camera positioned on the side for easier aiming
- Expected launch: Around 2027
- Primary purpose: Powering "Visual Intelligence" features
- Current AI partnerships: OpenAI and Google
- Future goal: Transition to Apple's own AI models
Visual Intelligence as the Core Feature
The primary purpose of these cameras wouldn't be conventional photography but rather to power Visual Intelligence, Apple's version of Google Lens. This AI-driven feature would analyze images in real-time, providing contextual information about what the user is viewing. Currently, Apple relies on partnerships with OpenAI and Google for Visual Intelligence capabilities, but reports suggest the company aims to transition to its own AI models in the future.
Expanding the AI Ecosystem
The camera integration appears to be part of a broader strategy to place Visual Intelligence at the center of Apple's device ecosystem. Beyond watches, there are indications that future AirPods might also receive cameras to support similar functionality. This aligns with previous predictions from analyst Ming-Chi Kuo, suggesting a comprehensive approach to visual AI across Apple's wearable product line.
Mixed Reception and Concerns
Not everyone is enthusiastic about cameras coming to the Apple Watch. Critics point to previous unsuccessful attempts at wearable cameras, including Samsung's Galaxy Gear from 2013, which featured an awkwardly positioned 2MP camera in the wristband. More recently, Humane's Ai Pin faced significant criticism and ultimately failed in the market, highlighting the challenges in this space.
Previous Wearable Camera Attempts
- Samsung Galaxy Gear (2013): Featured a 2MP camera in the wristband
- Humane Ai Pin: Failed in market, company shut down in February after HP acquisition
- Common issues: Privacy concerns, awkward positioning, limited practical use cases
Privacy and Practicality Questions
The concept raises legitimate questions about privacy, as wearable cameras can record people without their knowledge or consent. Additionally, there are practical concerns about whether such features truly enhance the user experience or simply add complexity to devices that are valued for their simplicity and focused functionality. Some tech observers question whether visual analysis is better left to our natural senses rather than being mediated through AI.
Timing and Apple's AI Strategy
With a potential 2027 launch timeline, these camera-equipped Apple Watches would represent the first major redesign of the product in over a decade. The move comes as Apple continues to develop its Apple Intelligence features, which have faced some criticism and delays. Adding new hardware capabilities could help Apple strengthen its position in the increasingly competitive AI space, particularly if it can avoid the pitfalls that have affected other companies' wearable camera implementations.
