Sony has officially revealed its 2025 Bravia TV lineup, introducing three new models that showcase the company's latest display technologies. The announcement includes detailed pricing and availability information for the entire range, which features OLED, Mini-LED, and standard LED options at various price points.
Flagship Bravia 8 II OLED Leads the Lineup
The crown jewel of Sony's 2025 collection is the Bravia 8 II, a QD-OLED successor to the highly regarded A95L from 2023. This premium television comes with a premium price tag, starting at USD $3,499 for the 55-inch model and USD $3,999 for the 65-inch variant. The Bravia 8 II is powered by Sony's XR Processor, which incorporates an AI scene-recognition system that automatically detects content type and adjusts display settings accordingly. During private viewing sessions, observers noted significant improvements in clarity and detail thanks to the AI upscaling technology.
Sony 2025 TV Pricing
| Model | Size | Price |
|---|---|---|
| Bravia 8 II OLED | 55-inch | USD $3,499 |
| Bravia 8 II OLED | 65-inch | USD $3,999 |
| Bravia 5 Mini LED | 55-inch | USD $1,699 |
| Bravia 5 Mini LED | 65-inch | USD $1,799 |
| Bravia 5 Mini LED | 75-inch | USD $2,399 |
| Bravia 5 Mini LED | 85-inch | USD $2,999 |
| Bravia 5 Mini LED | 98-inch | USD $6,499 |
| Bravia 2 II LED | 55-inch | USD $699 |
| Bravia 2 II LED | 65-inch | USD $799 |
| Bravia 2 II LED | 75-inch | USD $1,099 |
Advanced Display Technologies
Sony's new flagship maintains the company's reputation for color accuracy and image processing excellence. In comparative demonstrations, the Bravia 8 II displayed more true-to-life colors with well-defined subjects and avoided the washed-out appearance sometimes seen in competing models. The television also features Acoustic Surface Audio+, a technology that transforms the entire display into a speaker system, producing sound from specific areas of the screen based on on-screen action. This creates a more immersive audio experience without requiring additional external speakers.
Mid-Range Mini-LED Option
For those seeking advanced display technology at a more accessible price point, Sony has introduced the Bravia 5 Mini-LED TV. Available in five sizes ranging from 55 inches to an impressive 98 inches, this model carries over features from last year's lineup but in a more affordable package. Pricing starts at USD $1,699 for the 55-inch model and reaches USD $6,499 for the massive 98-inch version. The Bravia 5 incorporates local dimming for improved contrast and Sony's XR Backlight Master Drive technology, which the company claims delivers brighter and more colorful images.
Budget-Friendly Bravia 2 II
Rounding out the new entries is the Bravia 2 II, Sony's entry-level LCD panel for 2025. This model serves as a great starting point for anyone looking to get an exceptional viewing experience, according to Sony. Available in sizes from 43 inches to 75 inches, the Bravia 2 II offers 4K upscaling and compatibility with Dolby Atmos and DTS:X audio formats. With a starting price of USD $699 for the 55-inch model, it represents Sony's most affordable option in the new lineup.
Filmmaker-Focused Features
All of Sony's 2025 Bravia TVs include Studio Calibrated modes for Netflix, Amazon Prime, and Sony Pictures films. These modes adjust the display to reproduce the image quality intended by filmmakers. The TVs also feature an intelligent ambient light detection system that automatically switches to Professional mode when room lighting dims while watching content in Cinema mode, further enhancing the viewing experience.
Key Features by Model
Bravia 8 II OLED
- QD-OLED panel technology
- XR Processor with AI scene recognition
- Acoustic Surface Audio+
- Studio Calibrated modes
- Automatic Professional mode switching
Bravia 5 Mini LED
- Available in sizes from 55" to 98"
- Local dimming technology
- XR Backlight Master Drive
- Enhanced fine-detail rendering
Bravia 2 II LED
- Entry-level LCD panel
- 4K upscaling
- Dolby Atmos and DTS:X compatibility
- 60Hz refresh rate
Availability and Market Position
The entire 2025 Bravia lineup is available for purchase starting today through Sony's website. While the flagship Bravia 8 II carries a significant price premium compared to competing OLED models from other manufacturers, Sony is betting that its advanced image processing, superior color accuracy, and integrated audio technologies will justify the higher cost for discerning consumers. The expanded range of sizes and price points across the lineup suggests Sony is aiming to capture a broader segment of the premium TV market this year.