Google is expanding its artificial intelligence offerings with two major announcements: a premium subscription tier called AI Ultra priced at $250 per month, and the integration of Gemini AI into vehicles. These developments mark significant steps in Google's strategy to monetize its AI technology while expanding its presence across different platforms.
The New God Tier AI Subscription
Google has introduced a premium subscription plan called AI Ultra that costs $250 per month. This high-end offering represents a significant leap from the company's existing Gemini Advanced subscription, which is priced at $19.99 monthly. The new tier appears to target power users and professionals who require comprehensive access to Google's full suite of AI tools and capabilities.
What's Included in the $250 Package
The AI Ultra subscription bundles an impressive array of Google's advanced AI tools. Subscribers will gain access to Gemini and its complete capabilities, Flow (a new AI filmmaking tool based on Veo), Whisk (for text-to-image creation), NotebookLM (an AI note-taking application), and Gemini integration in Gmail, Docs, and Chrome. Additionally, the package includes Project Mariner (an agentic research AI) and a substantial 30TB of storage. As an added bonus, Google is including a YouTube Premium subscription in the package.
Google AI Subscription Tiers
- AI Ultra: USD $250/month
- Gemini Advanced: USD $19.99/month
AI Ultra Package Contents:
- Gemini with full capabilities
- Flow (AI filmmaking tool)
- Whisk (text-to-image creation)
- NotebookLM (AI note-taking)
- Gemini integration in Gmail, Docs, and Chrome
- Project Mariner (agentic research AI)
- 30TB storage
- YouTube Premium subscription
Upgrades to Existing AI Pro Plan
Google isn't neglecting its more affordable AI subscription tier. The company announced that its existing AI Pro plan will receive upgrades, including access to Flow, the new AI filmmaking app powered by Google's Veo 2 model. Pro subscribers will also get early access to Gemini in Chrome. These new features will initially be available to U.S. subscribers, with a planned rollout to additional countries in the future.
Gemini Coming to Vehicles
In a separate but equally significant announcement, Google revealed that Gemini AI will be integrated into vehicles. This implementation aims to replace the classic Google Assistant in Android Auto, creating a more natural and conversational interface for drivers. The integration will allow drivers to manage tasks like navigation, finding information, or locating services like charging stations through natural voice conversations with their vehicles.
A More Intelligent Driving Experience
Google's vision for Gemini in cars extends beyond simple voice commands. The AI is designed to understand natural conversations, enabling drivers to multitask safely while keeping their focus on the road. For example, drivers could report traffic congestion or find the nearest coffee shop through conversational requests rather than rigid command structures. This represents Google's effort to transform vehicles into intelligent extensions of users' digital lives.
Rollout Timeline
While the AI Ultra subscription appears to be available immediately following the Google I/O 2025 announcements, the Gemini integration for vehicles is scheduled to roll out in the coming months. This gradual approach suggests Google is ensuring the vehicle implementation meets safety and usability standards before wide deployment.
Market Positioning
Google's introduction of a $250 monthly subscription tier positions the company in a new segment of the AI market, targeting professional users and businesses that can justify the significant investment. Meanwhile, the vehicle integration represents Google's strategy to embed its AI technology into everyday experiences, potentially creating new revenue streams and strengthening its ecosystem across multiple platforms.