The graphics card market is experiencing notable shifts as Nvidia's flagship RTX 5090 GPU begins showing price reductions in European markets, coinciding with the company's announcement of record-breaking quarterly financial results. This development marks a significant change in availability and pricing dynamics for one of the most sought-after graphics cards in recent memory.
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| Promotional listings for NVIDIA GeForce RTX 5090 graphics cards indicating price reductions below MSRP in Europe |
European Markets See First Price Drops Below MSRP
For the first time since its launch, the RTX 5090 has dropped below its manufacturer's suggested retail price in select European countries. In Finland, where the official MSRP stands at €2,339, retailers are now offering the Inno3D X3 variant for €2,299, representing a 6% reduction from the standard price. While this represents only a 2% decrease from the official MSRP, it marks a historic milestone as the first instance of below-MSRP pricing for this premium graphics card.
The United Kingdom has also witnessed similar price adjustments, with the RTX 5090's MSRP previously reduced from £1,939 to £1,889 in March due to currency exchange fluctuations. Currently, both Overclockers and Scan are selling Palit RTX 5090 GameRock cards for £1,879, with improved stock availability compared to previous months.
US Market Remains Constrained by Supply and Tariff Concerns
The American market presents a stark contrast to European trends, with no RTX 5090 cards currently available below the USD 1,999 MSRP at major retailers. Micro Center maintains pricing at MSRP for available Gigabyte models, while Best Buy lists three variants including the Founders Edition, though all remain sold out. Newegg currently shows no RTX 5090 inventory, highlighting the persistent supply challenges in the US market.
Industry analysts suggest that tariff uncertainties may continue to impact US pricing structures for graphics cards, despite GPUs and bare GPU components being exempt from certain reciprocal tariffs. The baseline tariff structure still affects overall pricing strategies for hardware retailers.
Nvidia Reports Strong Financial Performance Despite Regional Restrictions
Nvidia's latest quarterly earnings reveal impressive financial growth, with Q1 revenue reaching USD 44.06 billion, representing a 69% increase from the previous year's USD 26.04 billion. Net profits climbed to USD 18.78 billion, showing a 26% year-over-year improvement that exceeded market expectations.
The company's robust performance occurred despite restrictions on H20 and RTX 5090 product sales to Chinese customers. However, Nvidia anticipates approximately USD 8 billion in revenue reduction for Q2 due to export licensing limitations on H20 chips. Despite these challenges, the company projects next quarter revenue of approximately USD 45 billion, demonstrating resilience in the face of regulatory constraints.
Ongoing Technical Concerns and Market Outlook
Recent reports indicate continued issues with cable-melting incidents involving RTX 5090 cards, marking the second documented case involving MSI's yellow-tipped connectors that were designed to prevent such problems. These technical concerns add another layer of complexity to the card's market reception.
Looking ahead, industry observers note growing demand from Middle Eastern markets, particularly Saudi Arabia and the UAE, which may help offset revenue losses from restricted Chinese sales. These regions' increasing AI infrastructure investments could potentially add USD 1 trillion to the global AI market over the coming years, providing new growth opportunities for Nvidia's data center and consumer graphics divisions.