Samsung has officially teased its upcoming premium foldable smartphone, strongly hinting at the introduction of a Galaxy Z Fold 7 Ultra model. The South Korean tech giant's latest promotional material suggests a significant shift in its foldable strategy, potentially introducing an Ultra variant to compete more aggressively in the premium foldable market.
Ultra Branding Takes Center Stage
Samsung's teaser video prominently features the Ultra terminology, with the company explicitly mentioning an Ultra-experience that goes beyond a simple list of upgraded features in a smaller and more portable form factor. The repeated emphasis on Galaxy Ultra throughout the promotional material strongly suggests that Samsung is either rebranding its flagship foldable or introducing a new premium tier alongside the standard Galaxy Z Fold 7.
Slimmer Profile Promises Enhanced Portability
The most significant design improvement appears to be a dramatically thinner profile. Samsung's teaser hints at a device that will be slimmer than both the current Galaxy Z Fold 6, which measures 5.6mm when folded, and the limited-edition Fold Special Edition at 4.9mm. This reduction in thickness addresses one of the primary criticisms of previous Galaxy Fold devices, potentially making the Ultra variant more appealing to users who prioritize portability.
Expected Specifications Comparison
| Feature | Galaxy Z Fold 6 | Fold Special Edition | Galaxy Z Fold 7 Ultra (Expected) |
|---|---|---|---|
| Thickness | 5.6mm | 4.9mm | Less than 4.9mm |
| Main Display | 7.6-inch | 8.0-inch | 8.0-inch |
| Cover Display | 6.3-inch | 6.5-inch | 6.5-inch |
| Primary Camera | 50MP | 200MP | 200MP (expected) |
| RAM | 12GB | 16GB | 16GB (expected) |
Camera System Targets Competition
Samsung is positioning the Galaxy Z Fold 7 Ultra as a direct competitor to devices like the Vivo X Fold3 Pro, promising a best-in-class camera setup. While specific camera specifications remain undisclosed, the emphasis on photography capabilities suggests significant improvements over previous generations. The device may follow the camera configuration of the W25 model, which featured a 200-megapixel primary sensor.
Display and Performance Enhancements Expected
Based on Samsung's teaser language, both the main and cover displays are expected to be larger than previous models. The company hints at an 8-inch main display and 6.5-inch cover screen, similar to the W25 variant that launched in China and South Korea. The device is also expected to feature 16GB of RAM, positioning it as a true flagship competitor in the foldable space.
AI Integration and User Experience Focus
Samsung continues to emphasize artificial intelligence integration, with the teaser highlighting voice control functions and multitasking capabilities. The Galaxy AI system will reportedly adapt specifically to the foldable format, transforming the device into a larger workspace or entertainment screen when unfolded. These AI-driven features aim to enhance everyday usability and justify the premium positioning.
Expected Launch Timeline
- July 2025: Galaxy Z Fold 7 Ultra, Z Fold 7, Z Flip 7, and Z Flip 7 FE
- Later 2025: Samsung's first tri-fold smartphone (limited to Korea and China markets)
- Launch Location: Unpacked event in New York
July Launch Window Confirmed
Industry sources and reliable tipsters suggest the Galaxy Z Fold 7 Ultra will debut in early July 2025, following Samsung's traditional summer launch schedule. The device is expected to be announced alongside the Galaxy Z Fold 7, Z Flip 7, and the rumored Z Flip 7 FE at an Unpacked event in New York. This timing aligns with Samsung's previous foldable launches, with the Z Fold 6 and Z Flip 6 having been announced on July 10, 2024.