Google has officially completed its transition from Find My Device to Find Hub across Android settings, marking a significant step toward consistent branding for the company's device and people tracking services. The rebrand reflects Google's expanded vision beyond simple device location to include comprehensive tracking capabilities for both devices and people.
Complete Settings Integration Now Live
The Find Hub rebrand is now fully integrated into Android settings through Google Play services version 25.20.37. Users will find the new branding under Security & privacy > Device finders, where every mention of Find My Device has been replaced with Find Hub. The change extends beyond simple naming, with the previous Use Find My Device toggle now reading Allow device to be located, emphasizing the broader scope of the service.
Google Play Services Version: 25.20.37 enables the complete Find Hub rebrand rollout
Unified Branding Strategy Takes Shape
This rebrand addresses one of Google's longstanding challenges with inconsistent product naming. The Find Hub name now appears consistently across the standalone app pre-installed on Pixel devices, Android settings, and the web interface. Users can seamlessly navigate between the app and web versions directly from the settings menu, eliminating previous confusion between different service names.
Enhanced Functionality Beyond Device Tracking
The rebrand coincides with significant functional improvements to Google's tracking ecosystem. Find Hub now includes dedicated Device and People tabs, allowing users to locate both their gadgets and share locations with family and friends. This expansion positions the service as a comprehensive location platform rather than a simple device finder.
Key Features:
- Device and People tracking tabs
- Web and app integration
- Planned satellite connectivity
- Missing: Ultra-wideband (UWB) precision finding
Ultra-Wideband Technology Still Missing
Despite the completed rebrand, one promised feature remains absent. Ultra-wideband (UWB) precision finding, which would provide turn-by-turn directions similar to Apple's AirTag functionality, has not yet materialized in the Find Hub app. Testing with Pixel 9 Pro and Moto Tag devices confirms that UWB capabilities are still missing, despite Google's previous commitments to implement this technology.
Future Satellite Connectivity Plans
Google's ambitions for Find Hub extend beyond current capabilities. The company is developing satellite connectivity features that would enable location sharing even in areas without cellular coverage. This advancement would significantly enhance the service's utility for outdoor activities and remote locations where traditional network coverage is unavailable.
The Find Hub rebrand represents Google's commitment to creating a cohesive tracking ecosystem that can compete with established solutions from Apple and Samsung. While the naming consistency is now complete, users await the implementation of promised advanced features like UWB precision finding.