News

Fujifilm has introduced a distinctive new digital camera that challenges conventional photography norms by embracing vertical shooting as its primary format. The X Half represents an innovative approach to digital photography, drawing inspiration from classic half-frame film cameras while incorporating modern technology and creative features designed to make photography more engaging and experimental.Unique Vertical Format DesignThe X Half stands out in the crowded camera market with its commitment to vertical photography. Unlike traditional cameras that primarily shoot in horizontal formats, this device captures both stills and videos in a vertical orientation, mimicking the aesthetic of vintage half-frame cameras. The camera features an 18-megapixel 1-inch sensor with a 3:4 aspect ratio, paired with a 10.8mm f/2.8 FUJINON prime lens that translates to a 32mm equivalent in 35mm terms. This focal length positions it similarly to Fujifilm's popular X100 series, offering a versatile perspective for everyday photography.Film Simulation and Creative FeaturesFujifilm has equipped the X Half with an extensive array of creative tools designed to simulate the film photography experience. The camera includes 13 film simulations and 26 filters, featuring popular options like Velvia, Classic Chrome, and Acros. Users can adjust parameters such as graininess and light leak effects to achieve their desired aesthetic. A particularly innovative feature is the Film Camera Mode, which simulates shooting with traditional film rolls of 36, 54, or 72 shots. When activated, this mode disables display previews, forcing photographers to rely solely on the optical viewfinder until they complete the virtual roll and develop the images through the companion app.Hardware and Interface DesignThe camera's physical design combines modern functionality with nostalgic elements. It features dual LCD touch screens, with one specifically dedicated to film simulation controls, alongside a traditional frame advance lever and exposure dial. The compact body houses a built-in flash, optical viewfinder, SD card slot, and USB-C port for charging, file transfer, and audio monitoring. The design aesthetic appears to blend elements from Fujifilm's X100VI with classic cameras like the Rollei 35, creating a compact and stylish package that prioritizes portability and ease of use.Limitations and Target MarketThe X Half positions itself as a fun, experimental camera rather than a professional tool. It shoots exclusively in JPEG format without RAW file support, which may limit its appeal to serious photographers who prefer maximum post-processing flexibility. The applied filters and effects cannot be removed after capture, emphasizing the importance of getting the look right in-camera. This approach aligns with the camera's philosophy of encouraging more deliberate, film-like shooting practices.Pricing and AvailabilityFujifilm has set the X Half's price at USD 849 in the US market, while Malaysian customers can pre-order the device for MYR 3,398. The pre-order period in Malaysia runs from May 22 to June 12, with shipping expected within three months. The pricing places it in the premium compact camera segment, though some observers question whether the feature set justifies the cost given the lack of RAW file support. The camera's unique approach to digital photography and extensive creative features may appeal to enthusiasts seeking a more experimental and engaging shooting experience.The X Half aims to engage enthusiasts with its innovative features, making photography fun and experimental