Tesla Dramatically Increases Cybertruck Pricing, Eliminates Base Model
In a surprising move, Tesla has significantly altered its Cybertruck lineup, eliminating the most affordable option and substantially increasing prices across the board. This decision has raised eyebrows in the electric vehicle (EV) community and could impact the accessibility of Tesla's highly anticipated electric truck.
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| Tesla's pricing shift highlights the Cybertruck in a rugged setting, reflecting its new market position |
Key Changes:
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Base Model Discontinued: Tesla has removed the $60,990 rear-wheel drive (RWD) Cybertruck from its lineup, which was previously the most affordable option.
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Price Hikes: The remaining models have seen a $20,000 price increase:
- All-Wheel Drive (AWD) model: Now $99,990 (previously $79,990)
- Cyberbeast (tri-motor): Now $119,990 (previously $99,990)
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Increased Barrier to Entry: The price floor for the Cybertruck has effectively risen by $39,000, making it significantly less accessible to potential buyers.
Delivery Timeline Updates
Despite the price increases, Tesla has provided some positive news regarding delivery estimates:
- AWD Cybertruck: August to September 2024
- Cyberbeast: October to December 2024
These timelines represent an improvement over previous estimates, which had pegged deliveries for 2025.
Context and Implications
This pricing strategy shift comes at a challenging time for Tesla, which has been facing:
- Falling profits
- Federal investigations
- Multiple lawsuits
- Recent recalls, including issues with accelerator pedals and wiper blades on the Cybertruck
The dramatic price increase and elimination of the base model stand in stark contrast to Tesla's initial 2019 promise of a $39,990 starting price for the Cybertruck. This move may disappoint many potential customers who were attracted by the originally advertised affordability.
Industry Reaction
The tech and automotive industries are closely watching this development, as it could impact Tesla's market position and the broader EV truck segment. Competitors like Ford, Rivian, and GM may see an opportunity to attract customers looking for more affordable electric pickup options.
As Tesla continues to navigate challenges in production, demand, and market perception, the success of the Cybertruck at these new price points will be a crucial test for the company's strategy and brand strength in the evolving EV market.