Spotify is bringing its innovative AI-powered playlist creation tool to more music lovers across the globe. After a successful beta launch in the UK and Australia earlier this year, the streaming giant is now rolling out its AI Playlist feature to Premium subscribers in the United States, Canada, Ireland, and New Zealand.
This expansion marks a significant step in Spotify's integration of artificial intelligence into its user experience. The AI Playlist tool allows subscribers to generate custom playlists using natural language prompts, combining the company's renowned personalization technology with cutting-edge generative AI.
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| Spotify introduces an AI-powered playlist feature for music lovers globally |
How It Works
Premium users can access the feature by tapping the + button in their Spotify library and selecting AI Playlist from the menu. They can then describe their desired playlist using text prompts such as spooky songs for Halloween or relaxing folk music for a bath. The AI will curate a 30-song playlist based on the description, which users can further refine with additional prompts.
Key Features:
- Available on iOS and Android mobile apps
- Generates playlists based on genres, moods, decades, artists, and more
- Supports creative prompts, including references to movie characters, colors, and even emojis
- Allows users to preview, delete, and refine playlist selections
Subscription Required
The AI Playlist feature is exclusive to Spotify Premium subscribers, with plans starting at $5.99 per month for students or $11.99 for individuals in the US.
Beta Status and Future Development
Spotify emphasizes that the AI Playlist tool is still in beta, indicating that users may encounter occasional quirks or limitations. The company is actively learning from user interactions and plans to refine the feature based on feedback and usage patterns.
As AI continues to reshape the music streaming landscape, Spotify's expansion of this feature demonstrates its commitment to leveraging technology to enhance music discovery and personalization for its users. While the tool is currently limited to English-language markets, it will be interesting to see how Spotify adapts and expands this capability to serve its diverse global audience in the future.