In a surprising move that's sure to shake up the smart ring market, Amazfit has announced major changes to its Helio Ring offering. The company is addressing two key criticisms by permanently reducing the price and making all features subscription-free.
Significant Price Drop
The Amazfit Helio Ring has received a substantial $100 price cut, bringing it down from $299 to a much more competitive $199. This positions the Helio Ring as one of the most affordable options in the increasingly crowded smart ring space.
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| The Amazfit Helio Ring now available at a reduced price of $199, enhancing its market competitiveness |
Subscriptions Eliminated
Perhaps even more importantly, Amazfit has decided to make its previously paid Zepp Aura and Zepp Fitness subscriptions free for all Helio Ring owners, both new and existing. These subscriptions, which offer advanced sleep and fitness insights, will now be included for free, for life according to an Amazfit representative.
Feature Highlights
- Zepp Aura: Provides AI-powered analysis for potential sleep issues like apnea and insomnia, along with wellness coaching and relaxation audio.
- Zepp Fitness: Offers detailed weekly and monthly fitness reports, plus an AI chatbot for training assistance.
App Overhaul on the Horizon
Amazfit isn't stopping there. The company has announced a major redesign of its Zepp app, set to launch on October 14th. New features will include:
- Workout exertion score
- Improved health monitoring section
- Food camera diary
- Streamlined data presentation
Market Implications
These changes position the Amazfit Helio Ring as a serious contender against more established players like the Oura Ring and the upcoming Samsung Galaxy Ring. At $199 with no ongoing subscription costs, it offers a compelling value proposition for consumers interested in exploring smart ring technology.
While the Helio Ring still has some limitations, such as battery life and size options, the new pricing and feature set make it a much more attractive option in the wearable health tracking market.