Social media platform X (formerly Twitter) has announced a significant price adjustment for its premium subscription service, marking one of the most substantial changes since Elon Musk's acquisition in 2022. The price increase affects multiple regions globally and introduces new features while emphasizing creator-focused revenue sharing.
Premium Plus Price Increase Details
X has implemented a nearly 40% price increase for its Premium Plus subscription service. In the United States, monthly subscribers will now pay USD $22, up from USD $16, while annual subscribers face an increase from USD $168 to USD $229. The price adjustments extend beyond the US, affecting multiple international markets. European subscribers in countries like France, Germany, and Spain will see monthly rates rise to EUR €21 from EUR €16. Similarly, subscribers in Canada, Australia, and the UK will experience increases to CAD $26, AUD $35, and GBP £17 respectively.
Premium Plus Price Changes (Monthly):
- US: USD $16 → USD $22
- Europe: EUR €16 → EUR €21
- Canada: CAD $20 → CAD $26
- Australia: AUD $26 → AUD $35
- UK: GBP £16 → GBP £17
Implementation Timeline and Existing Subscribers
The new pricing structure took effect on December 21st for new subscribers. However, existing Premium Plus subscribers have been granted a grace period, with the price increase scheduled to take effect on January 20th, 2025, or their next billing cycle after that date. This approach provides current subscribers with approximately one year at their existing rates before transitioning to the new pricing structure.
Enhanced Features and Justification
X has provided several justifications for the price increase, primarily focusing on service improvements and creator support. The platform now offers completely ad-free browsing for Premium Plus subscribers, which they describe as a significant enhancement to the user experience. Subscribers will also gain access to enhanced features including priority support through @Premium, the Radar trend monitoring tool, and increased limits on Grok AI model usage.
Annual Subscription Change (US):
- Previous: USD $168
- New: USD $229
- Increase: ~36%
Creator Program Integration
A key aspect of the price adjustment is its connection to X's creator program. The increased subscription fees will directly contribute to creator payouts, establishing what X describes as a more equitable system. This new approach ties creator earnings to their overall value contribution to the platform rather than solely focusing on ad impressions, representing a shift in how content creators are compensated on the platform.