In a significant move affecting its customer base, Verizon has announced upcoming price adjustments to its service plans, marking the first major pricing change of 2025. This development comes shortly after December's controversial Administrative and Telco Recovery Charge increase, signaling a continuing trend of service cost adjustments in the telecommunications sector.
Price Increase Details
Starting February 20, 2025, Verizon will implement a reduction in multi-line discounts for myPlan customers with five or more lines. The change will result in a USD 3 monthly increase per line, meaning families with five lines will face a minimum USD 15 increase in their monthly bills. The company attributes this adjustment to rising operational costs, marking a significant shift in their pricing strategy just over a year and a half after introducing the myPlan program.
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| Verizon's pricing details for the Unlimited Plus and Unlimited Welcome plans |
Impact on Legacy Plans
The price modifications extend beyond myPlan subscribers. Customers on the legacy New Verizon Plan with S, M, L, XL, and XXL tiers will also experience changes. Single-line users will see a USD 4 monthly access fee increase, while shared multi-phone accounts face a more substantial USD 15 monthly access fee hike. Additionally, data overage charges will increase from USD 15 to USD 20 per GB.
Employee Response and Customer Relations
In an unusual development, Verizon employees have publicly expressed concerns about the price increases. Store managers and front-line staff, who previously encouraged customers to switch to Verizon based on competitive multi-line pricing, now find themselves in a challenging position. Some have taken to social media to apologize to customers they recently convinced to switch carriers, highlighting the impact on customer trust and relationships.
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| Verizon employees facing customer inquiries regarding recent price increases in-store |
Service Availability Changes
Verizon has also announced that the S, M, L, XL, and XXL plan sizes for 4G LTE and 5G data will no longer be available for new additions. This change represents a significant shift in Verizon's service portfolio, pushing customers toward newer plan options while increasing costs for existing subscribers.