TCL Unveils Nxtframe TV with Bang & Olufsen Audio to Rival Samsung's The Frame
TCL is set to shake up the art-inspired TV market with its new Nxtframe (A300) television, aiming to compete directly with Samsung's popular The Frame series. The Chinese electronics giant has partnered with renowned Danish audio company Bang & Olufsen to give its latest offering a sonic edge.
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| The TCL Nxtframe TV highlighted in a stylish living room, illustrating its art display functionality |
Key Features of the TCL Nxtframe:
- Art display functionality similar to Samsung's The Frame
- Soundbar and subwoofer co-designed by Bang & Olufsen
- BeoSonic software for audio customization
- Expected debut at IFA Berlin in September 2024
- Initially targeting the European market
Bang & Olufsen Partnership
TCL has inked a six-year agreement with Bang & Olufsen, replacing its previous audio partner Onkyo. This collaboration, which officially began in July 2024, aims to enhance TCL's audio offerings across its high-end TV lineup globally.
Bang & Olufsen CEO Kristian Teär stated, We'll collaborate to bring premium sound experiences to TCL's customers and enhance the overall product experience.
Market Context
The Nxtframe joins a growing list of art-inspired TVs, including:
- Samsung's The Frame (market leader)
- Hisense's CanvasTV
- Roku's upcoming Backdrops mode for Pro Series QLED TVs
While Samsung maintains an edge with its exclusive Art Store, TCL's partnership with Bang & Olufsen could provide a unique selling point in terms of audio quality.
What We Don't Know Yet
- Detailed specifications
- Pricing information
- Content offerings for art display mode
- Exact release date
Looking Ahead
The TCL Nxtframe represents an interesting development in the TV market, potentially offering consumers a high-quality alternative to Samsung's The Frame with superior audio capabilities. However, its success will likely depend on factors such as pricing, picture quality, and the range of art content available.
As more details emerge, tech enthusiasts and potential buyers should keep an eye on how the Nxtframe compares to its competitors in terms of features, performance, and value.